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NTIS 바로가기병원경영학회지 = Korea journal of hospital management, v.27 no.3, 2022년, pp.1 - 14
김수정 (호인(HOIN)) , 김준용 (한양대학교 ERICA 경상대학 경영학부)
Purposes: This purpose of this study was to check how much the online word of mouth influences on customer's hospital selection according to Kano's model. Methodology: Kano classified the attributes that affect customer's satisfaction into attractive, one-dimensional, indifferent, must-be, and rever...
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