There has been growing demand on marketing information system. Marketing research system has been recognized its importance as a subsystem of marketing information system for its practical use.The purpose of this study is to develop a framework of the market research system. Further we categorize the survey questions as an input of marketing research system according to marketing research objectives and design the marketing research system. Finally, we empirically compare the system performance with existing marketing research method. The result showed statistical significances in the user satisfaction and convenience. We also discuss the extension of this study for further elaboration of marketing research system and the problems related to the currently developed system.
There has been growing demand on marketing information system. Marketing research system has been recognized its importance as a subsystem of marketing information system for its practical use.The purpose of this study is to develop a framework of the market research system. Further we categorize the survey questions as an input of marketing research system according to marketing research objectives and design the marketing research system. Finally, we empirically compare the system performance with existing marketing research method. The result showed statistical significances in the user satisfaction and convenience. We also discuss the extension of this study for further elaboration of marketing research system and the problems related to the currently developed system.
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