Many facets of our lives together are changing in modern industrial society. Automation and technology have freed many people from the exhausting physical labor required of earlier generations. The fatiguing physical labor is not part of the normal daily activity pattern for the majority of individuals. The purpose of this study was to identify the attributes and characteristics of squash center customer for setting effective marketing strategies.First, when we devise a management strategy according to the distinction of sex, we should offer comfortable facilities to male users who have low satisfaction and also we should develop various service for them.Second, we should offer higher facilities and service with which consumers could be satisfied who are university students.Third, applying one method of management strategies that is, target marketing we should improve suitable facilities which people in every age group want and offer discriminatory service.Fourth, only devising the strategy which could be offered changeful various facilities and service squash center would be managed successfully.
Many facets of our lives together are changing in modern industrial society. Automation and technology have freed many people from the exhausting physical labor required of earlier generations. The fatiguing physical labor is not part of the normal daily activity pattern for the majority of individuals. The purpose of this study was to identify the attributes and characteristics of squash center customer for setting effective marketing strategies.First, when we devise a management strategy according to the distinction of sex, we should offer comfortable facilities to male users who have low satisfaction and also we should develop various service for them.Second, we should offer higher facilities and service with which consumers could be satisfied who are university students.Third, applying one method of management strategies that is, target marketing we should improve suitable facilities which people in every age group want and offer discriminatory service.Fourth, only devising the strategy which could be offered changeful various facilities and service squash center would be managed successfully.
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