광고와 언론자유의 관련양상 : 동아일보 백지광고 사태와 광고주 압박운동 사례를 중심으로 The Relative Aspects between Advertising and Freedom of Speech : Focused on the Blank Space Instead of Advertisements of the Dong-A Ilbo and the Case of Putting Pressure on Advertisers
In this research, I studied the effect of how the pressure of advertisers affect the freedom of speech in the historical context through the case analysis of the blank space instead of advertisements of the Dong-A Ilbo in 1974-1975 and the case of putting pressure on advertisers in 2005-2009. As a result, it was appeared that the political authority and press capital affect the infringement of freedom of speech. Especially, citizens who put blank advertisements by writing copies led the will to the freedom of speech by writing comments resisting the advertisers' pressures and hoping the actualization of freedom of speech. So, the anonymous copywriters could be valued collective intelligences although they lived in analog era. The case of putting pressure on advertisers, which were extended by the participation of citizens, also mentally depends on the blank space instead of advertisements of the Dong-A Ilbo. It is expected that the collective intelligences will keep the freedom of speech by keeping an eye on the capitalization of speech.
In this research, I studied the effect of how the pressure of advertisers affect the freedom of speech in the historical context through the case analysis of the blank space instead of advertisements of the Dong-A Ilbo in 1974-1975 and the case of putting pressure on advertisers in 2005-2009. As a result, it was appeared that the political authority and press capital affect the infringement of freedom of speech. Especially, citizens who put blank advertisements by writing copies led the will to the freedom of speech by writing comments resisting the advertisers' pressures and hoping the actualization of freedom of speech. So, the anonymous copywriters could be valued collective intelligences although they lived in analog era. The case of putting pressure on advertisers, which were extended by the participation of citizens, also mentally depends on the blank space instead of advertisements of the Dong-A Ilbo. It is expected that the collective intelligences will keep the freedom of speech by keeping an eye on the capitalization of speech.
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