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논문 상세정보

대학 무도 시범단의 지역이벤트 참여가 대학이미지에 미치는 영향

The effect of martial arts performance by college students for community event on the college image

대한무도학회지 v.13 no.1 , 2011년, pp.101 - 113  
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초록

The purpose of this study was to identify casual relations between martial art performance performing by college students in order to support community event and college image.The subject of study was spectators who watched martial art performance conducted by martial-arts demonstration team of H-university in Chungnam. In order to achieve the aim of this study, a total of 300 subjects were selected through convenience sampling method. Out of 300, 270 questionnaires were used for analysis excluding 30 unfaithful copies. For the research instrument, questionnaire was used. The subjects answered at the questionnaire by self-examination.Concerning the statistical analysis for collected data processing, factor analysis, reliability analysis, frequency analysis, casual relation, multiple regression have been carried out with the use of SPSS Windows 17.0 Version. Hypotheses were verified at the level of significance .05. The outcomes of the study through the analysis of data were as follows.First, "trust acquirement" and "improvement of college image" formed by martial art performance of college students to support community event had a significantly positive effect on "excellent image of college".Second, "trust acquirement" and "brand attitude toward college", "improvement of college image", "brand recognition toward college" formed by martial art performance of college students to support community event had a significantly positive effect on "prospective image of college".

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