Perfume has been playing important roles in human life from old times, and has been in close relationship with humans in the long history of mankind.Everyone has a desire to pursue his own individuality different from others’, and also a desire to be more beautiful. Perfume, along with cosmetics as a method of satisfying such aesthetic instincts, is now a widely used necessity.The higher a person’s standard of life, the higher his/her purchasing power, and hence the consumption of perfume is increasing. Every perfume releases its own unique fragrance. What decorates the fragrance of a perfume more beautifully is the package that contains it. Perfume packages decorated with all kinds of splendid ornaments are contributed to visual expressions that release their own scents.Thus this study selected the 10 perfume products ranking highest in sales during the first half of 2011 in Korea, and analyzed their color image, which is the most influential visuo‐perceptual factor among the package elements of perfume. According to the results of the analysis, color trends observed in the package design of perfume products showed consumers’ preference for subtle fragrance and fine fragrance. In addition, subtle fragrance and fine fragrance were expressed with highly bright warm colors such as lilac, violet and light purple. These results suggest that consumers prefer elegant feminine color images that give the feeling of tranquility and nobility.