In the 1920s that was the period of cultural governance ruled by Japan, diverse media were founded and media events were conducted to boost circulation. As one of those events, Dong-A Ilbo conducted a media event which readers chose the specialties of Naedong-ri by themselves, on June 1924. In this study, the types of the chosen specialties in 100 out of 186 dongs and towns, Seoul where Korean people lived. and landscape cognitions of Seoul citizens were analyzed, and the results are as follows.First, the types of the chosen specialties were divided into villages and places, architectural elements, infrastructures, biological elements and others. There were 14 villages and places, and an aggregation of other buildings that had certain areas and were different from existing ones, and markets and farms where sold or raised special items on a large scale, were chosen. As architectural elements, there were 54 modern buildings, traditional buildings and structure that accounted for the biggest proportion, and why there were 36 traditional buildings, is it was limited to residential areas of Korean people. As urban infrastructures, wells, bridges and caves were selected. In addition, natural environment which showed a beautiful scenery all the time, figures, animals and insects that aroused interest, and plants in changed circumstances were chosen as biological elements and others.Second, the articles written about the backgrounds of choosing the specialties of Naedong-ri were analyzed, and surrounding landscape cognitions of Seoul citizens are as follows. There were mixture of yearning for modern civilization and despair for the colonial era, pity for Joseon of the past and disconnected tradition and detailed interest in ordinary elements that they had seen for a long time.It is hard to interpret that these were universal landscape cognitions of Seoul citizens, since the readers who participated in choosing the specialties of Naedong-ri, belonged to the intellectual class at that time. However, this study has significance as an empirical research on the meaning of procedure in which citizens chose local specialties themselves, and landscape elements during the Japanese colonial rule.