The purpose of this research is to investigate the satisfaction of educational program for rural tourism and to analyze the relationship between the satisfaction of education program for rural tourism and the perception of education effectiveness. To achieve this purpose, 177 effective samples were used for this study. Findings indicated that there are differences between the satisfaction of educational program for rural tourism and the perception of education effectiveness based on two factors; participants’ demographic characteristic and participants’ characteristics of activity. It showed that diverse education programs are needed for different characteristics of participants. Moreover, participants' characteristics of activity rather than participants' demographic characteristics should be considered as a standard factor for education program diversification for rural tourism. Especially, 'activity unit', 'type of activity' and 'motivation' in participants' characteristics of activity are considered more importantly than the others. The result of regression analysis, the satisfaction of education program for rural tourism was found to have significant effect on the perception of education effectiveness. In particular, ‘plan and preparation’ factor in satisfaction of education program for rural tourism has more significant effect on the perception of education effectiveness than the other factor: ‘operation and progressive’ factor. It showed that the satisfaction of education program for rural tourism should be updated for improvement of education program effectiveness.
The purpose of this research is to investigate the satisfaction of educational program for rural tourism and to analyze the relationship between the satisfaction of education program for rural tourism and the perception of education effectiveness. To achieve this purpose, 177 effective samples were used for this study. Findings indicated that there are differences between the satisfaction of educational program for rural tourism and the perception of education effectiveness based on two factors; participants’ demographic characteristic and participants’ characteristics of activity. It showed that diverse education programs are needed for different characteristics of participants. Moreover, participants' characteristics of activity rather than participants' demographic characteristics should be considered as a standard factor for education program diversification for rural tourism. Especially, 'activity unit', 'type of activity' and 'motivation' in participants' characteristics of activity are considered more importantly than the others. The result of regression analysis, the satisfaction of education program for rural tourism was found to have significant effect on the perception of education effectiveness. In particular, ‘plan and preparation’ factor in satisfaction of education program for rural tourism has more significant effect on the perception of education effectiveness than the other factor: ‘operation and progressive’ factor. It showed that the satisfaction of education program for rural tourism should be updated for improvement of education program effectiveness.
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