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국내 패션분야 창업지원을 위한 크라우드 펀딩 활성화 방안 -세계 5대 패션컬렉션 개최국 패션분야크라우드 펀딩 사례를 중심으로

Crowd Funding Invigorating Plan to Support Start-ups in the Field of Fashion in Korea -Focusing in Cases of Crowd Funding in Countries of the Top Five Fashion Collections-

기초조형학연구 v.16 no.1 , 2015년, pp.379 - 392  

The purpose of this study lies in presenting potential possibilities of crowd funding and measures to vitalize crowd funding for support of entrepreneurial activities of new fashion designers in Korea. For such purpose, global tends in crowd funding and crowd funding platforms of the top five fashion countries- UK, Italy, USA, France and Japan were analyzed together with successful funding cases in the field of fashion. Based on the results, the following measures were derived to vitalize crowd funding: First, there shall be various promotions and educations to raise people's awareness on crowd funding, which will then lead to more participation. Second, participants shall chose a platform that is most suitable to the characteristics of the projects. Third, participants shall attract interests of donors through reliable and sincere contents and adequate quality of the projects. Fourth, participants shall be able to introduce their projects effectively and convincingly with visual aids, and induce more donors by establishing diversified reward systems according to donation amounts. Fifth, participants shall actively interact with donors through constant updates and feedbacks throughout the duration of projects. It is especially important to invite potential donors to participation utilizing 3F human networks and SNS. Lastly, transparency and reliability of operation must be formed through post managements. Thus, this study was conducted in a hope that those with creative ideas in the field of fashion could utilize such measures in seeking of opportunities, and by extension, lead to more entrepreneurial activities in the field. In addition, this study shall be considered as preliminary data for studies of crowd funding in fashion industry of Korea.

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