The purpose of this study was to investigate intellectual structure of co-author and keyword using social network analysis to verify the research trends in sport management. Findings from 786 journals published in Korean Journal of Sport Management from 1996 to 2014 were used to test via SPSS 20.0, Pajek 1.28, and stata 12.0. The results were as follows. First, sport management showed quantitative growth through total number of journals, keywords, and co-authors. Second, the tendency to emphasize collaborative research in various studies and sport management researcher also worked with co-authors actively. Third, the papers related to sport marketing and sport management were the most published, researchers had a lot of interests in sport consumer behavior for the last 20 years. Fourth, most paper was classified as quantitative data based articles, regression analysis and structural equation modeling were used. Fifth, the average degree of co-authors network in sport management was 2.8. Sixth, the average degree of keyword network in sport management was 3.3. Seventh, service quality was the keyword which was the highest degree centrality, closeness centrality, and betweenness centrality which were variables from network. Eighth, researchers' interest in a few keyword was decreased gradually.
The purpose of this study was to investigate intellectual structure of co-author and keyword using social network analysis to verify the research trends in sport management. Findings from 786 journals published in Korean Journal of Sport Management from 1996 to 2014 were used to test via SPSS 20.0, Pajek 1.28, and stata 12.0. The results were as follows. First, sport management showed quantitative growth through total number of journals, keywords, and co-authors. Second, the tendency to emphasize collaborative research in various studies and sport management researcher also worked with co-authors actively. Third, the papers related to sport marketing and sport management were the most published, researchers had a lot of interests in sport consumer behavior for the last 20 years. Fourth, most paper was classified as quantitative data based articles, regression analysis and structural equation modeling were used. Fifth, the average degree of co-authors network in sport management was 2.8. Sixth, the average degree of keyword network in sport management was 3.3. Seventh, service quality was the keyword which was the highest degree centrality, closeness centrality, and betweenness centrality which were variables from network. Eighth, researchers' interest in a few keyword was decreased gradually.
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