• 검색어에 아래의 연산자를 사용하시면 더 정확한 검색결과를 얻을 수 있습니다.
  • 검색연산자
검색연산자 기능 검색시 예
() 우선순위가 가장 높은 연산자 예1) (나노 (기계 | machine))
공백 두 개의 검색어(식)을 모두 포함하고 있는 문서 검색 예1) (나노 기계)
예2) 나노 장영실
| 두 개의 검색어(식) 중 하나 이상 포함하고 있는 문서 검색 예1) (줄기세포 | 면역)
예2) 줄기세포 | 장영실
! NOT 이후에 있는 검색어가 포함된 문서는 제외 예1) (황금 !백금)
예2) !image
* 검색어의 *란에 0개 이상의 임의의 문자가 포함된 문서 검색 예) semi*
"" 따옴표 내의 구문과 완전히 일치하는 문서만 검색 예) "Transform and Quantization"
쳇봇 이모티콘
ScienceON 챗봇입니다.
궁금한 것은 저에게 물어봐주세요.

논문 상세정보

축제방문객의 방문동기가 만족에 미치는 영향에 관한 연구: 사전지식의 조절효과를 중심으로

A Study on the Effects of Tourists Visit Motivation on Satisfaction: Focusing on the Moderation Effect of Prior Knowledge

관광경영연구 v.21 no.1 , 2017년, pp.227 - 246  

The purpose of this study is to investigate the effect of visiting motivation of festival visitors on festival satisfaction and to grasp the moderating effect of prior knowledge on the influence relationship. The subjects of this study were 220 Jangsoo Hanwoorang Sagwa rang festival visitors, and two research hypotheses were set up. The hypothesis test results are as follows. Hypothesis 1 was partially adopted. Factors influencing the satisfaction of festival visitors were the purchase of local goods, the out of routine and relaxation, the fun and interest, but family affection did not affect festival satisfaction. As a result of hypothesis 2, the prior knowledge about the festival visitor s' festival controls the influence of fun and interest motivation on satisfaction. If the visitors who want to meet the desire of fun and interest through visiting a festival have a lot of the prior knowledge about the festival, the satisfaction of the festival becomes bigger. This means that it is important for potential festival visitors to be fully informed about the elements that can satisfy the fun and interest of the festival in preparation for the festival. Those who want to visit a festival can have various motivations, but the result of this study shows that pursuing the fun and interest has a big influence on the satisfaction of the festival, and for the festival visitors having a lot of the prior knowledge, the influence increases. Therefore, in planning and operating a festival, it is necessary to know how much fun and excitement the festival visitors can have and how effectively the information can be communicated in advance.

참고문헌 (0)

  1. 이 논문의 참고문헌 없음

이 논문을 인용한 문헌 (0)

  1. 이 논문을 인용한 문헌 없음


원문 PDF 다운로드

  • KCI :

원문 URL 링크

  • 원문 URL 링크 정보가 존재하지 않습니다.
상세조회 0건 원문조회 0건

DOI 인용 스타일