The purpose of this study is to suggest policy measures and priorities for Sports Service R&D. In order to achieve the purpose of this study, first of all, a survey structured as an open-response of the Policy Delphi was primarily developed through prior experts’ research on the details of sports service technology classification designed around literature surveys about sports service.In the Delphi second round, the Delphi Method was executed to provide the top factors and fit tests of sports service technology provinces through experts’ research. To sum up, the result was critical in focusing on the factors of policy for the Sports Service R&D which appeared in the first and second Delphi surveys as follows: First, the study results showed that sports services R&D were classified as a sports information communications service, sports oriented content service, and sports knowledge service (and preferentially need to develop the sports information communication service).Second, the sports information communication services were categorized and prioritized as ICT based sports networks, Big-Data based sports services, Ubiquitous/Sensor based services, and SNS based sports services.Third, the sports oriented content service were categorized and prioritized as sports emotional content services, sports broadcasting contents delivery service, sports video analysis service and sports multimedia services.Fourth, the sports knowledge service were categorized and prioritized as sports marketing strategies and the development of product research service, establishment of human resource capabilities development services, sports fusion services and sports education services.
The purpose of this study is to suggest policy measures and priorities for Sports Service R&D. In order to achieve the purpose of this study, first of all, a survey structured as an open-response of the Policy Delphi was primarily developed through prior experts’ research on the details of sports service technology classification designed around literature surveys about sports service.In the Delphi second round, the Delphi Method was executed to provide the top factors and fit tests of sports service technology provinces through experts’ research. To sum up, the result was critical in focusing on the factors of policy for the Sports Service R&D which appeared in the first and second Delphi surveys as follows: First, the study results showed that sports services R&D were classified as a sports information communications service, sports oriented content service, and sports knowledge service (and preferentially need to develop the sports information communication service).Second, the sports information communication services were categorized and prioritized as ICT based sports networks, Big-Data based sports services, Ubiquitous/Sensor based services, and SNS based sports services.Third, the sports oriented content service were categorized and prioritized as sports emotional content services, sports broadcasting contents delivery service, sports video analysis service and sports multimedia services.Fourth, the sports knowledge service were categorized and prioritized as sports marketing strategies and the development of product research service, establishment of human resource capabilities development services, sports fusion services and sports education services.
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