There have been many discussions on improving distribution efficiency through integration with the technologies of “the Fourth Industrial Revolution” in the Korean agricultural sectors in recent years in response to the development of the technologies of “the Fourth Industrial Revolution”. Particularly the reestablishment of the functions of wholesale market through the integration with advanced information and communication technology(ICT) and the necessity for intensification of distribution efficiency have emerged as a major issues. The informatization of wholesale market through the integration with ICT has the effect of leading the efficiency of the entire agricultural and food industry by raising efficiency of the interdependent collaboration activities within the agricultural product value chain. This study examined the concept and scope of the informatization of agricultural product wholesale market and suggested eight major strategic factors for the informatization of agricultural wholesale market. In additions, this study empirically analyzed the order of priority among strategic factors by related expert groups using a ‘Best-Worst Scaling(BWS)’ in order to derive implications for the establishment of successful wholesale market informatization strategy. The result of analysis showed that ‘Improving the quality of wholesale market distribution information’ appeared as the most important strategic factor and ‘Sophistication of existing trading method and introduction of various trading methods’ and ‘Developing integrated trade platform for wholesale market’ also appeared as important strategic factors. Based on the empirical results, this study proposed the wholesale market informatization promotion strategy and the two implementation schemes. First method is the single-track development scheme which starts from the ‘improvement of the quality of the wholesale market distribution information’ and subsequently promotes the informatization of the wholesale market. On the other hand, the second method is the two-track development scheme which executes both ‘sophistication of trade methods in the wholesale market and addition of various trade methods’. Both schemes have advantages and disadvantages. The study suggested that one of these schemes should be chosen in light of the policy decisions on the urgency of informatization in the wholesale market, the conditions for promoting the scheme, and the willingness to promote the scheme of the various stakeholders in the wholesale market.
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