Abstract ▼ AI-Helper

Bovine Spongiform Encephalopathy crisis and Avian Influenza caused skepticism of meat eating and increased awareness of vegetarianism. This research examines the effect of the popular vegetarianism on the perception of real vegetarianism, and evaluates its overall effect on dining industry. The rese...

Bovine Spongiform Encephalopathy crisis and Avian Influenza caused skepticism of meat eating and increased awareness of vegetarianism. This research examines the effect of the popular vegetarianism on the perception of real vegetarianism, and evaluates its overall effect on dining industry. The research statistically analyzed the result from the survey of the university students on their perception of vegetarianism. The research shows that there was no significant change in the perception of vegetarianism. Even the sample population selected from the university students revealed any compelling evidence of variation. However, people perceive vegetarianism as a key to resolving social issues related to health, environment, and worldwide social community in general. Also the findings indicate that the population perceives vegetarianism as a dietary culture, and does not relate it to health concerns or as a peculiar diet belonging to eccentric people. The perception of vegetarianism is not confined to extremity of "good" or "bad." However, it is still limited to the idea of simple healthy diet. The cause can be attributed two fold: the lack of vegetarian menu and restaurants to promote vegetarianism, and general ignorance of vegetarian diet. Environmental and social benefits arising from the vegetarian diet are widely acknowledged, but it is still hard to opt it as a part of daily habit due to the insufficient vegetarian infrastructure. The market is expected to potentially appealing in the future, if the perception of vegetarian diet can be rooted in as palatable vital option to wide range of population with continued social perception of vegetarianism as a solution to diversesocial problems.

주제어