Recently human lives are seriously increasing due to global warming, meteorological Disaster, and we all understand that we face the seriousness of environmental problems.
The world makes constantly efforts to acquire Green Ocean. The UK announced that they establish Green Revolution Plan with ...
Recently human lives are seriously increasing due to global warming, meteorological Disaster, and we all understand that we face the seriousness of environmental problems.
The world makes constantly efforts to acquire Green Ocean. The UK announced that they establish Green Revolution Plan with the main point of New and Renewable Energy Development and plan to inject (invest) about two hundred trillion won into it by 2020. Japan also announced the ‘Cool Earth’ plan to reduce global CO2 emissions 50% by 2050 and pledged to foster 21 industries like solar power generation.
As eco-friendly products like unharmful goods or recyclable goods are gradually being interested all over the world, we feel that it is necessary to consider better marketing strategy for improving the quality of life. Also its
interesting gravitates towards only living space but now it has been changed to various spaces as eco-friendly products are gradually being interested due to global warming and environmental pollution.
Nowadays businesses should carry out eco-friendly product development and marketing in order to dealing with environmental changes and getting new market opportunities of the world market.
The necessity of environmental-friendly management of hotel is being recognized as it is related to accommodation, culture, business and tourism, for example, have a direct impact on human life.
Once environmental-friendly management of hotel is introduced, we expect that it will help to improve customer satisfaction. It can also maximize hotel profit by attracting new customer and reducing the cost. In addition, this management is nothing more than motivating social responsibility by environmental issues.
I believe that environmental-friendly management of hotel for customers who visit the hotel is considered as many people care about conserving green resources based on eco-friendly consumption and consumers’ Perception has been increased steadily.
For this reason, I would like to investigate the effects of customer satisfaction and revisit on environmental-friendly management of hotel. Then I would like to present some solutions to boost customer satisfaction and strengthen hotel competitiveness by the evaluation of the customer satisfaction rate for environmental-friendly management of hotel.
In order perform this study and collected the totally 234 questionnaires from October 1st to October 31st of 2010 in order to verify the hypothesis. The data were analyzed by frequency analysis, regression analysis through using SPSS 17.0.
In order to attain the purpose of the study, the analyses are summed up as follows.
First, the most effective factor of customer satisfaction was hotel facilities and rest of factors did not seem to have an effect on it.
Second, customer satisfaction was really important for revisit by simple regression analysis. Third, the result of figuring out the effective factors of regression analysis. Third, the result of figuring out the effective factors of customer revisit on environmental-friendly management of hotel using multiple regression analysis was that room, restaurant, facilities are not all related to revisit.
In addition, this analysis showed that employee training is one of the factors of customer satisfaction.
The purpose of the study was to investigate the effects of customer satisfaction and revisit intention on environmental-friendly management of hotel, and it is shown that one of the effective factors of customer satisfaction was hotel facilities not really room and restaurant part and that is one good enough reason to boost customer satisfaction as a result. The reason of this result is that customer could feel inconvenience as environmental-friendly point is recycle and saving.
Therefore if we apply only this result to environmental-friendly management of hotel, the hotel will be able to boost customer satisfaction.
Furthermore, it is also shown that environmental-friendly service is related to revisit. It means that revisit is not only achieved through satisfaction about environmental-friendly management but also made up of satisfaction from environmental-friendly service provided by the well-trained staff.
This result seems that there is a perception gap about using environmental-friendly facilities of people surveyed. In other words, people felt far apart from environmental-friendly management of hotel and the study also says that cost, recycle, energy conservation are significantly associated with using hotel
As I have considered the limitation of this thesis, I would like to propose realizable future directions by continued research.
Recently human lives are seriously increasing due to global warming, meteorological Disaster, and we all understand that we face the seriousness of environmental problems.
The world makes constantly efforts to acquire Green Ocean. The UK announced that they establish Green Revolution Plan with the main point of New and Renewable Energy Development and plan to inject (invest) about two hundred trillion won into it by 2020. Japan also announced the ‘Cool Earth’ plan to reduce global CO2 emissions 50% by 2050 and pledged to foster 21 industries like solar power generation.
As eco-friendly products like unharmful goods or recyclable goods are gradually being interested all over the world, we feel that it is necessary to consider better marketing strategy for improving the quality of life. Also its
interesting gravitates towards only living space but now it has been changed to various spaces as eco-friendly products are gradually being interested due to global warming and environmental pollution.
Nowadays businesses should carry out eco-friendly product development and marketing in order to dealing with environmental changes and getting new market opportunities of the world market.
The necessity of environmental-friendly management of hotel is being recognized as it is related to accommodation, culture, business and tourism, for example, have a direct impact on human life.
Once environmental-friendly management of hotel is introduced, we expect that it will help to improve customer satisfaction. It can also maximize hotel profit by attracting new customer and reducing the cost. In addition, this management is nothing more than motivating social responsibility by environmental issues.
I believe that environmental-friendly management of hotel for customers who visit the hotel is considered as many people care about conserving green resources based on eco-friendly consumption and consumers’ Perception has been increased steadily.
For this reason, I would like to investigate the effects of customer satisfaction and revisit on environmental-friendly management of hotel. Then I would like to present some solutions to boost customer satisfaction and strengthen hotel competitiveness by the evaluation of the customer satisfaction rate for environmental-friendly management of hotel.
In order perform this study and collected the totally 234 questionnaires from October 1st to October 31st of 2010 in order to verify the hypothesis. The data were analyzed by frequency analysis, regression analysis through using SPSS 17.0.
In order to attain the purpose of the study, the analyses are summed up as follows.
First, the most effective factor of customer satisfaction was hotel facilities and rest of factors did not seem to have an effect on it.
Second, customer satisfaction was really important for revisit by simple regression analysis. Third, the result of figuring out the effective factors of regression analysis. Third, the result of figuring out the effective factors of customer revisit on environmental-friendly management of hotel using multiple regression analysis was that room, restaurant, facilities are not all related to revisit.
In addition, this analysis showed that employee training is one of the factors of customer satisfaction.
The purpose of the study was to investigate the effects of customer satisfaction and revisit intention on environmental-friendly management of hotel, and it is shown that one of the effective factors of customer satisfaction was hotel facilities not really room and restaurant part and that is one good enough reason to boost customer satisfaction as a result. The reason of this result is that customer could feel inconvenience as environmental-friendly point is recycle and saving.
Therefore if we apply only this result to environmental-friendly management of hotel, the hotel will be able to boost customer satisfaction.
Furthermore, it is also shown that environmental-friendly service is related to revisit. It means that revisit is not only achieved through satisfaction about environmental-friendly management but also made up of satisfaction from environmental-friendly service provided by the well-trained staff.
This result seems that there is a perception gap about using environmental-friendly facilities of people surveyed. In other words, people felt far apart from environmental-friendly management of hotel and the study also says that cost, recycle, energy conservation are significantly associated with using hotel
As I have considered the limitation of this thesis, I would like to propose realizable future directions by continued research.
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