This article is based on the music performance of Chinese nationalized piano arrangements. It interprets the Chinese piano arrangements from the historical origin, subject classification, and creative characteristics. It also analyzes and studies the performance marketing of Chinese piano arrangemen...
This article is based on the music performance of Chinese nationalized piano arrangements. It interprets the Chinese piano arrangements from the historical origin, subject classification, and creative characteristics. It also analyzes and studies the performance marketing of Chinese piano arrangements from the aspects of music market, marketing status, marketing environment, analysis of swot and so on.
The results are as follows.
First, the production of Chinese piano arrangements has traces of the times and it is closely related to the development and popularization of Chinese national piano music. Chinese piano arrangements are mainly based on Chinese songs, national instrumental music, dance music and operas. In the process of arrangement, it absorbs various nutrients of Chinese national music culture and combines modern composition techniques with itself. It embodies the national characteristics in piano
music accurately and expands the sound effect of the original music as well.
Second, the performance of Chinese piano arrangements is a music product, and its related performance product is a complicated kind of artistic labor, which can provide the services of participation and experience to its audience. The performance of Chinese piano arrangements is ideological and commercial, and its commerciality has also become the premise of marketing in the music market.
Third, the performance forms of Chinese piano arrangements can be divided into non-profit piano performances and commercial piano performances. And its commercial piano performances don’t account for a high proportion of the entire music market. However, the macro environment of the current music market provides a better development space to China's nationalized piano performance. The marketing of Chinese piano arrangements should pay close attention to the changes in the market's macro environment and seize opportunities. And it can formulate corresponding optimization schemes, develop strengths and avoid weaknesses, grasp advantages, avoid risks and eliminate threats according to the swot analysis of Chinese piano arrangement performance.
Fourth, the performance marketing strategy of Chinese piano arrangements is formulated according to the relevant theories of arts management. They believe that the marketing strategy should be carried out from these three aspects: consumer-oriented, enrich performance products; base on performance content, create marketing hotspots; expand marketing channels, and improve marketing communication efficiency.
Chinese piano arrangements play an important role in the development of Chinese piano. We can understand the development context of Chinese piano music and broaden our artistic vision through Chinese piano arrangements. The research on the marketing strategy of Chinese piano arrangement performance has practical significance for the performance and promotion of Chinese nationalized piano music, and it also promotes the industrial development of Chinese nationalized piano music performance and the exchange of piano music culture among countries.
This article is based on the music performance of Chinese nationalized piano arrangements. It interprets the Chinese piano arrangements from the historical origin, subject classification, and creative characteristics. It also analyzes and studies the performance marketing of Chinese piano arrangements from the aspects of music market, marketing status, marketing environment, analysis of swot and so on.
The results are as follows.
First, the production of Chinese piano arrangements has traces of the times and it is closely related to the development and popularization of Chinese national piano music. Chinese piano arrangements are mainly based on Chinese songs, national instrumental music, dance music and operas. In the process of arrangement, it absorbs various nutrients of Chinese national music culture and combines modern composition techniques with itself. It embodies the national characteristics in piano
music accurately and expands the sound effect of the original music as well.
Second, the performance of Chinese piano arrangements is a music product, and its related performance product is a complicated kind of artistic labor, which can provide the services of participation and experience to its audience. The performance of Chinese piano arrangements is ideological and commercial, and its commerciality has also become the premise of marketing in the music market.
Third, the performance forms of Chinese piano arrangements can be divided into non-profit piano performances and commercial piano performances. And its commercial piano performances don’t account for a high proportion of the entire music market. However, the macro environment of the current music market provides a better development space to China's nationalized piano performance. The marketing of Chinese piano arrangements should pay close attention to the changes in the market's macro environment and seize opportunities. And it can formulate corresponding optimization schemes, develop strengths and avoid weaknesses, grasp advantages, avoid risks and eliminate threats according to the swot analysis of Chinese piano arrangement performance.
Fourth, the performance marketing strategy of Chinese piano arrangements is formulated according to the relevant theories of arts management. They believe that the marketing strategy should be carried out from these three aspects: consumer-oriented, enrich performance products; base on performance content, create marketing hotspots; expand marketing channels, and improve marketing communication efficiency.
Chinese piano arrangements play an important role in the development of Chinese piano. We can understand the development context of Chinese piano music and broaden our artistic vision through Chinese piano arrangements. The research on the marketing strategy of Chinese piano arrangement performance has practical significance for the performance and promotion of Chinese nationalized piano music, and it also promotes the industrial development of Chinese nationalized piano music performance and the exchange of piano music culture among countries.
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#Arranged piano music Performance Chinese piano music Marketing strategy Arts management
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