The purpose of this study is to examine the responses of males and females to the woman's clothing behaviors and its relationship with their family values. This paper deals with four items such as aesthetics, modesty, fashion, extravagance in clothing behavior, and six items for family values such as influence of family and family government, woman's spheres of activity, economic responsibility, relationships with relatives, organizational activity, and care of the aged. The guestionnaires were given to 470 adult males and females in Seoul-Kyunggi area. Date were analyzed statistically by correlation, t-test. The results were as follows : 1. The females scored significantly higher on the four aspects of woman's clothing behaviors the aesthetics, the modesty, the fashion, the extravagance than did the males. It was found that the females were much interested in woman's clothing behaviors than werethe males. 2. But there were no differences between males and females in order of scoring on the woman's clothing behaviors. 3. The responses of males and females to the woman's clothing behaviors were significantly related to their family values. i) Both the males and females respondents who had greater traditionalism in family values put greater emphasis to the modesty among the woman's clothing behaviors, ii) The males respondents who had great traditionalism in family values put great emphasis to the extravagance among the woman's clothing behaviors, while the females who had great traditionalism in family values put great emphasis to the aesthetics.
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