Abstract

The purpose of this study was to analyze the factorial structure of the criteria on clothing selection. Data were obtained from 219 housewives in Seoul. 95 likert type questions were selected from the existing questionnaires and from the open end questions. The items were analyzed for discriminating power, followed by the factor analysis. 57 items were subjected to the principal component analysis with orthogonal rotation after extraction of 5 major factors. 47 items were found to be significantly loaded to at least one of the five factors. The factors had the following characteristics: Factor I. The persons scoring high on this factor would invest time and energy in their clothes to achieve their image and individuality. They were interested in clothes, appearance and fashion. Factor II. The persons scoring high on this factor were more concerned about the practicality of clothing, such as ease-of-care, comfort, texture and quality of fabric. They would not select the clothes which soiled easily and would not perform as expected. Factor III. High scores on this factor were associated with the eagerness to get the cloth-ing value for the money. They would make a long plan to buy an expensive clothing and choose a unique clothing regardless of fashion. Factor IV. A high score on this factor was suggestive of modesty. They were willing to buy inconspicuous clothes, such as dark or muted colors, small prints and conservative styles. Factor V. High scores on this factor were characterized by the desire for conformity and approval of their friends. This result may be used to develop an instrument to measure the criteria on clothing selection of consumer.

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1. 2000. "A Study on Clothing Recycling Disposition Behavior -Focusing on the Unmarried Women Workers-" 한국가정관리학회지 = Journal of Korean Home Management Association, 18(2): 15~27  원문보기 상세보기
2. 2002. "A Study on The Comparison of Housewife′s Clothing Management Behaviors in Rural & Urban Community -The development of measuring scales on clothing management behaviors-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 26(1): 95~103  원문보기 상세보기
3. Ko, Sun-Young 2011. "Differences in the Evaluation of Clothing Products according to Self-Efficacy in Purchasing Clothes" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 35(7): 775~786  원문보기 상세보기