Abstract

The purpose of this study were to explore specific buying practices of college women and to determine if there were significant differences in shopping patterns between grade level. The participants consisted of 415 college women in grades freshmen through seniors. The data were collected by questionnaires. The statistical analysis of the obtained data included Caculation of the Frenquency Distribution and Chi-Square test. The specific findings of this study were as follows: 1. More than half of the students had purchasing dependence in their clothing purchase. 2. Most of the students planned their clothing purchase in advance, 3. College women interact minimally with sales people. They feel salespeople are not courteous and often dishonest in order to increase sales. They also feel that sales person does not have much knowledge about products. 4. Magazines and store displays affected college students clothing purchases more than other fashion stimulants. 5. Seniors had greater purchashing independence than freshmen. 6. Freshmen considered becoming-ness more important while seniors considered price more important in the selection of clothes.

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1. 2002. "A Study of Y Generation's Purchasing Hip-Hop Fashion" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 26(9): 1320~1330  원문보기 상세보기