This study was designed to determine some of the socioeconomic and social-psychological determinants of homemker's clothing satisfaction according to location(urban, rural). Multiple regression analysis, t-test, ore-way ANOVA, and Duncan's test were employed to analyze the data. The Results were: 1. Social-psychological variables more influenced on the homemaker's satisfaction with her clothing than socioeconomic variables without the difference of location. 2. There was a difference in stepwise diecending order of importance according to location. 3. Social-psychological variables were influenced by socioeconomic variables, expecially in rural location. 4. There were differences in clothing satisfaction, social-psychological variables and socioe-conomic variables according to location.
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