Abstract

The purpose of this study was to investigate the relationship between perceptual orientation and four aspects of clothing behavior. Perceptual orientation was measured with Choi's Perceptual Orientation Scale, and clothing satisfaction was assessed with Lim and Lee questionnaire. Clothing importance was measured with some items of Kirby's Clothing Attitudes and additional items prepared for this study, Clothing comfort was measured Ivith some items of Creekmore Scales of Eight Clothing Variables and additional items prepared for this study. Clothing conformity was measured by some items of Selker's The Clothing Conformity Inventory and Carpenter's Clothing Opinion Scale and the Kim questionnaire, along with additional items for this study. Altogether 43 items were used. The questionnaire was completed by 480 second year junior and senior high school boys in Seoul. Statistical analysis was performed using the correlation coefficient, t-tests, multiple regression analysis, and analysis of variance. The results were : 1) Perceptual orientation was positively related to clothing satisfaction. 2) Perceptual orientation was negatively related to clothing conformity. 3) Scores of senior high school boys on self-perception and total perception were significantly higher than these of junior high school boys. 4) Clothing satisfaction, clothing conformity and clothing importance were different according to the grade level. That is, junior high school boys had a higher clothing satisfaction ana senior high school boys had a higher clothing conformity and clothing importance score.

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1. 2001. "A Model of Adolescent′s Conspicuous Consumption on Clothes" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 25(7): 1215~1226  원문보기 상세보기