This study was attempted to investigate the relationship between fashion leadership and self-confidence. Self-confidence was measured with Kim's Personality Scale, and fashion leadership was assessed with Hirschman and Adcock's questionnaire. These questionnaires were administered to 412 unmarried women in Taegu. For statistical analysis, the Pearson's Product-moment correlation coefficients, F-test, and Scheffe test were used. The results were as follows: 1. There was highly significant relationship between fashion opinion leadership and fashion innovativeness. 2. There was significant positive relationship between fashion leadership and self-confide-rice. 3. There was significant difference in self-confidence between innovative communicators and non-innovative communicators.
DOI 인용 스타일