Abstract

This study was attempted to investigate the relationship between fashion leadership and self-confidence. Self-confidence was measured with Kim's Personality Scale, and fashion leadership was assessed with Hirschman and Adcock's questionnaire. These questionnaires were administered to 412 unmarried women in Taegu. For statistical analysis, the Pearson's Product-moment correlation coefficients, F-test, and Scheffe test were used. The results were as follows: 1. There was highly significant relationship between fashion opinion leadership and fashion innovativeness. 2. There was significant positive relationship between fashion leadership and self-confide-rice. 3. There was significant difference in self-confidence between innovative communicators and non-innovative communicators.

저자의 다른 논문

참고문헌 (0)

1. 이 논문의 참고문헌 없음

이 논문을 인용한 문헌 (2)

1. 2003. "The Influence of Body Satisfaction and Psychological Characteristics on Appearance Elevation Attitude" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 27(6): 643~653  원문보기 상세보기
2. Park, Hyun-Hee ; Choo, Tae-Gue 2012. "Influence of Consumer Self-confidence and Self-confidence in Fashion Coordination on Attitude toward Secondhand Fashion Goods and Purchase Intention of Secondhand Fashion Goods" 한국의류산업학회지 = Journal of the Korean Society for Clothing Industry, 14(4): 544~553  원문보기 상세보기