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논문 상세정보

유행선도자의 특성 연구 -유행선도력, 사회적 성격, 의복동조성, 유행정보원사용간의 관계

A Study on the Fashion Leadership -The relationships among fashion leadership, social character, clothing conformity and fashion information source-

Abstract

The purpose of this study was to investigate the relationships among fasion leadership, Social character, clothing conformity and fashion information source. For this purpose, a causal model was to be constructed and empirically tested. Fashion leadership is divided into fashion opinion leadership and fashion innovativeness and is appropriated to the model. The following conclusions were derived from the data analysis. 1. Social character has direct effects on clothing conformity, but indirect effects on fashion information source. 2. Significant interaction between clothing conformity and fashion information source was found. 3. In a fashion opinion leadership model, social character, clothing conformity, and fashion information source have significant direct effects on fashion opinion leadership 4. In a fashion innovativeness model, social character and fashion information source have significant direct effects on fashion innovativeness, and clothing conformity indirect effects through the fashion information source. 5. The explanatory power ($R^2$) was higher for the fashion opinion leadership model than for the fashion innovativeness model.

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이 논문을 인용한 문헌 (2)

  1. 2001. "A Study on the Relationship between the Fashion Leadership and the Characteristics of the Shopping-related Behavior" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 25(1): 162~172 
  2. 2003. "The Effect of Perceiver′s Fashion Involvement on Clothing Color Perception and Preferences" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 27(7): 851~861 

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