Abstract

The purposes of the study were to define the clothing evaluative criteria concept as an internal evaluative criteria and buying evaluative criteria based on the Engel-Kollot-Blackwell's consumer behavior model, and to explore the differences between internal evaluative criteria and buying evaluative criteria imprically. The study also aimed to find out the differences between internal evaluative criteria and buying evaluative criteria according to clothing items(underwears, pajama, jeans, blouse, two-pieces, coat) The questionnaires were administered to college female students living in Seoul. Means and Standard Deviations were calculated, and Discriminant Analysis were used for statistical inferences. The results were as follows: In underwears, internal evaluative criteria were comfort and fiber, while toying evaluative criteria was color. In pajama, internal evaluative criteria was comfort and fiber, while buying evaluative criteria was good buy. In jean, internal evaluative criteria was fit and suitability to individual, while buying evaluative criteria was suitability to individual and price. In blouse, internal evaluative criteria was beauty and harmony with other clothing. In two-pieces, internal evaluative criteria was color and beauty, while buying evaluative criteria was suitability to individual. In coat, internal evaluative criteria was textile and color. In conclusion, as shown in the results above, the evident differences between internal evaluative criteria and buying evaluative criteria and buying evaluative criteria were testified, therefore evaluative criteria should he defined as internal evaluative criteria and buying evaluative criteria, and study of evaluative criteria should be explored according to clothing items.

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2. 2001. "Service Dimensions of Apparel Product Salesperson and Importance of Service Dimension by Apparel Product Type" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 25(5): 933~944  원문보기 상세보기
3. 2002. "A Study on the Elderly Women's Clothing Behavior in Underwear" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 26(5): 737~747  원문보기 상세보기
4. 2003. "Clothing Evaluation Criteria and Purchase Intention based on Consumers′ Clothing Shopping Orientation in Cyber Shopping" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 27(7): 789~799  원문보기 상세보기
5. 2003. "Clothing Products Evaluation according to Self-Image and Clothing Attitudes" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 27(12): 1424~1433  원문보기 상세보기
6. Park, Na-Ri ; Park, Jae-Ok 2007. "Evaluation Criteria and Preferred Image of Jeans Products based on Benefit Segmentation" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 31(6): 974~984  원문보기 상세보기