Abstract

The main object of this study was to clarify the concept, scheme, an dimensions of the clothing evaluatie criteria, and to organize its theoretical framework accordingly. The research was carried out in tow ways. The first research was investigated by the critical evaluation of the existing literature, while the other research was investigated by an empirical survey study. The questionnaire was developed for the empirical study. The questionnaire was administered to 640 housewives living in Seoul area during the fall of 1988. Social wear was selected according to the defined times, place, and occasion. As a result of the literature study, the first research problem, the clothing evaluative criteria was loud to exist at three different level - benefit level, element level, and intemediate level -. The colthing evaluative criteria at the benefit le·eel were loud to include four different dimensions-fashionbility, status symbolism, practicality, and economy. The validity of the benefit dimensions was established by the empirical confirmation utilizing factor analysis technique.

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2. 2001. "Tourism market segmentation in Cheju Island based on fashion image of clothing souvenir and characterisitcs of sub-segments" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 25(2): 303~314  원문보기 상세보기
3. 2002. "Consumer Satisfaction Formation Process of Clothing -Based on Consumer Involvement, Product Performance, and Consumption Emotion-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 26(5): 663~674  원문보기 상세보기
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5. 2002. "A Study on The Comparison of Housewife′s Clothing Management Behaviors in Rural & Urban Community -The development of measuring scales on clothing management behaviors-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 26(1): 95~103  원문보기 상세보기
6. 2004. "Sportswear Benefit Segments: Attitude toward Domestic and Imported Brands, Shopping Attitude, and Purchasing Behavior" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 28(5): 690~700  원문보기 상세보기
7. Park, Na-Ri ; Park, Jae-Ok 2007. "Evaluation Criteria and Preferred Image of Jeans Products based on Benefit Segmentation" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 31(6): 974~984  원문보기 상세보기
8. Ko, Sun-Young 2011. "Differences in the Evaluation of Clothing Products according to Self-Efficacy in Purchasing Clothes" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 35(7): 775~786  원문보기 상세보기