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논문 상세정보

의복구매 상황과 의복평가 기준과의 관계 연구

A Study on the Relationship between Clothing Purchase Situation and Clothing Evaluative Criteria

Abstract

The purposes of this study was to identify the typology of clothing purchase situation considered by female students and to find out the relationship between clothing purchase situation and clothing evaluative criteria. Data were obtained from 223 female undergraduate students living in Busan, and analyzed by factor analysis, Cronbach's alpha, Pearson's correlation, cannonical correlation and regres-sion analysis. The results were as follows; 1. There were three types of clothing purchase situation considered by female students; antecedent states were momentary moods and conditions such as depression, unpleasantness, and sufficient time, point-of·purchase situations were physical surrounding and social surround-ing such as store atmosphere and salesperson, and communication situations were consisted of catalog, advertising and usability of credit cards or installment tickets. 2. There were high the relationships between clothing purchase situations and clothing evaluative criteria. It was the communication situation that reflected the most of the clothing evaluative criteria, and extrinsic criteria that explained the most the clothing purchase situ-tions.

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이 논문을 인용한 문헌 (6)

  1. 2000. "Effects of Affective Factors on Apparel Buying Behaviors" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 24(3): 361~372 
  2. 2000. "Product Evaluation on Consumers' Buying Behavior of Domestic & Imported Golf Wear Brands" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 24(5): 772~783 
  3. 2000. "The Effects of Situation Factors and Consumption Values on the Impulse Buying Behaviors in Apparel Store" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 24(6): 873~883 
  4. 2002. "A Study on The Comparison of Housewife′s Clothing Management Behaviors in Rural & Urban Community -The development of measuring scales on clothing management behaviors-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 26(1): 95~103 
  5. 2003. "Impact Factors on Consumer Satisfaction in Apparel Buying Behavior" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 27(1): 29~39 
  6. Yoon, Nam-Hee ; Rhee, Eun-Young 2009. "The Qualitative Study on Consumers' Price Related Response in Clothing Purchase Decision-Making Process" 한국의류산업학회지 = Journal of the Korean Society for Clothing Industry, 11(4): 537~548 

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