Abstract

This thesis investigates influential attributes in clothing purchase through the examination of questionnaire concerning consumer satisfaction at the point of purchase, and clarifies the relationship between consumer satisfaction at the point of purchase and that in wearing. The results are as follows; 1. At interest stage, color, beauty, becomingness and suitability to occasion are influential (in this order): at trial stage, becomingess, color, others' reaction and fit: at adaption stage, color, becomingness, beauty, fit. 2. According to canonical analysis, consumer satisfaction at the point of purchase and that in wearing are closely related. (RCI = .97) It suggests that satisfaction in wearing depends largely on satisfaction at the point of purchase. 3. General satisfaction in wearing is closely related with such factors as predictive expecta-tion, satisfaction at the point of purchase, predictive disconfirmation, normative disconfirrna-tion, and product performance. According to repression results, those factors can explain $79\%$ of satisfaction ill wearing (R = .79). Above all, product performance and normative disconfirmation are highly influential.

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1. 2000. "Effects of Affective Factors on Apparel Buying Behaviors" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 24(3): 361~372  원문보기 상세보기
2. 2003. "A Study on Factors that Affect Impulse Purchase on Cable TV Home-shopping" 한국가정관리학회지 = Journal of Korean Home Management Association, 21(2): 61~74  원문보기 상세보기
3. 2003. "Clothing Purchase Behavior of Adolescents by the Consumer Awareness" 韓國 家政科敎育學會誌 = Journal of Korean Home Economics Education Association, 15(2): 67~78  원문보기 상세보기
4. Ko, Sun-Young 2011. "Differences in the Evaluation of Clothing Products according to Self-Efficacy in Purchasing Clothes" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 35(7): 775~786  원문보기 상세보기