$\require{mediawiki-texvc}$
  • 검색어에 아래의 연산자를 사용하시면 더 정확한 검색결과를 얻을 수 있습니다.
  • 검색연산자
검색연산자 기능 검색시 예
() 우선순위가 가장 높은 연산자 예1) (나노 (기계 | machine))
공백 두 개의 검색어(식)을 모두 포함하고 있는 문서 검색 예1) (나노 기계)
예2) 나노 장영실
| 두 개의 검색어(식) 중 하나 이상 포함하고 있는 문서 검색 예1) (줄기세포 | 면역)
예2) 줄기세포 | 장영실
! NOT 이후에 있는 검색어가 포함된 문서는 제외 예1) (황금 !백금)
예2) !image
* 검색어의 *란에 0개 이상의 임의의 문자가 포함된 문서 검색 예) semi*
"" 따옴표 내의 구문과 완전히 일치하는 문서만 검색 예) "Transform and Quantization"
쳇봇 이모티콘
안녕하세요!
ScienceON 챗봇입니다.
궁금한 것은 저에게 물어봐주세요.

논문 상세정보

의복 이미지의 구성요인과 평가차원에 대한 연구

A Study on Clothing Images: Their Constructing Factors and Evaluative Dimensions

Abstract

This study was intended to identify the constructing factors and the evaluative dimensions of clothing images. A questionnaire consisted of 110 words expressing clothing images was developed, and eight clothing photographs were selected as stimuli. 298 female subjects aged between 22 to 37 responsed to the 110 words for two photographs during September in 1991. After survey, 110 words were reduced to 62 words based on their independence, then factor analysis was conducted. As a result of factor analysis,6 factors-grace, modernity, unattractive- ness, activeness, dressiness, and youthfulness were found out as constructing factors of clothing images. One additional interest was the effect of design line to the formation of clothing images. ANOVA identified that curved line designs were perceived to be more graceful, modern, dressy, and youthful, and straight line designs were perceived to be more unattractive and active. The other interest was the effect of image factors to the total evaluation. So, regression was used. Consequently, the most influential factor to the total evaluation was found out as grace, followed by unattractiveness, modernity, youthfulness and activeness in a descending order. To identify the evaluative dimensions of clothing images, nine words of unattractiveness image factor were eliminated, and multidimensional scaling analysis was employed. Here, three dimensions were judged to be appropriate to explain the result. The first dimension in the multidimensional space was the evaluation in 'mannish image versus feminine image'. The second was the evaluation in 'simple image versus decorative image'. The third was the evaluation in 'pastoral image versus urbane image'.

저자의 다른 논문

참고문헌 (0)

  1. 이 논문의 참고문헌 없음

이 논문을 인용한 문헌 (10)

  1. 1999. "A study on the Life Style and the Perception of brand Image and Advertisement Image of Adolescents" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 23(8): 1119~1130 
  2. 2001. "Tourism market segmentation in Cheju Island based on fashion image of clothing souvenir and characterisitcs of sub-segments" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 25(2): 303~314 
  3. 2002. "A Study on Visual Sensibility of Wedding Dress" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 26(5): 594~605 
  4. 2003. "A Study on Market Segmentation through Clothes Image Preferences and Benefit (Part I)" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 27(1): 100~110 
  5. 2003. "Clothing Products Evaluation according to Self-Image and Clothing Attitudes" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 27(12): 1424~1433 
  6. Hwang, Jin-Sook 2007. "Sportswear Evaluative Criteria Segments: Benefits Sought, Attitudes toward Imported and Domestic Brands, and Sportswear Image Preferences" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 31(12): 1742~1753 
  7. Park, Soon-Chun ; O'rourke-Kaplan, Marian 2009. "The visual Effect by physical and clothes design of the mid-aged Korean and American women(II) -Focusing on the psychological visual effects-" 한국의류산업학회지 = Journal of the Korean Society for Clothing Industry, 11(3): 371~382 
  8. Kim, Ji-Yeon ; Lee, Kyu-Hye 2012. "Effects of Brand-Self Image Congruence on Attitudes toward Children's Wear Brands -Focus on Children's Image, Actual Image and Ideal Image-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 36(11): 1137~1147 
  9. Moon, Heekang ; Lee, Hyun-Hwa 2012. "Product Recommendation Service in Online Mass Customization: Consumers' Cognitive and Affective Responses" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 36(11): 1222~1236 
  10. Ju, Jeongah ; Kim, Hyunchul 2013. "Images of Hanji-Bedclothes According to Bedclothes Shopping Orientation" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 37(2): 174~185 

원문보기

원문 PDF 다운로드

  • ScienceON :

원문 URL 링크

원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다. (원문복사서비스 안내 바로 가기)

상세조회 0건 원문조회 0건

DOI 인용 스타일