Abstract

The main objective of this study was to find out the relationship between life style types and clothing evaluatie criteriria. Social wear was selected according to the defined time, place, and occasion's. The questionnaire was administered to 640 housewives during the fall of 1988. The research problems were as follows: 1. To segment the target according to their life styles, and to profile the characteristics of the categorized life style types. 2. To determine the differences in the clothing evaluatie criteria among the various life style types. The result were as follows: 1. Five life style types were defined. They were the Achievement oriented type, the Active- leisure type, the Material oriented type, Conservative-frugal type, and the Passive-stagnant type. 2. The differences in consumer preferences at the element level evaluative criteria including color, fiber content, fabric construction, fabric design, and classes of clothes among the five life style types were also analyzed revealing partial significance.

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1. 2001. "Brand Preference and Evaluation Criteria on Phurchase of Underwear among the Age of 20's Female" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 25(7): 1203~1214  원문보기 상세보기
2. Jeon, Min-Ji ; Oh, Hee-Sun 2009. "Clothing Pursuit Benefits and Underwear Purchase Behaviors of Females in Twenties" 한국의류산업학회지 = Journal of the Korean Society for Clothing Industry, 11(4): 574~582  원문보기 상세보기