The purpose of this study was to identify the constructing factors of impression formation on man's body revealing casual clothes by university students, and to investigate the effect of revealing clothing styles and perceiver's gender on each factors of impression. The stimuli consisted of 12 color photogrphs including various styles of body revealing casual tops and bottoms; subject consisted of 310 male and female university student; subject observed 2 photographs each, ramdomly chosen from a pool of 12 and answered 37 semantic differention questions. Statistics applied for analysis were Factor Analysis, ANOVA and post hoc test. Results were; 1. Important factors constructing the impresstion of a male dressed in body revealing casual clothes were modesty, sexual stimulation and individuality 2. The styles of the body exposure and perceiver's gender had partial significant influence on impression formation.
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