Abstract

The purpose of this study were (1) to find out if socio-demographic, resource, psychological, and socio-environmental variables have significant effect6s on environmentally concious consumer behavior and (2) to examine the independent influences of variables related to the environmentally concious behavior. the subjects were 384 housewives living in Kwangju. the data were collected by questionnare methods and analyzed through SPSS PC+ program. The findings were as follows : Environmentally concious behavior differed significantly according to family income, employment, attending a consumer education experience, knowledge about environmental conservation method, post-industrial consumer value orientation, awareness of the seriousness of environmental problems, feeling of efficacy about helping to solve environmental problems, perception of time limit, influence of reference group and the degree of interesting in environmental information. The most critical variable was influence of reference group, that is, environmentally concious behavior by friends and neighbors.

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1. 1999. "The Effect of Environmental concern on environmentally Responsible Apparel Purchasing Behavior" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 23(8): 1182~1193  원문보기 상세보기
2. 2000. "Environmental Consciousness, Knowledge and Education of Home Economics Teachers in Gwang-ju" 韓國 家政科敎育學會誌 = Journal of Korean Home Economics Education Association, 12(3): 93~104  원문보기 상세보기
3. 2003. "A Study on Environment-Friendly Family Resource Management Behaviors, Environmental Consciousness, Knowledge, and Education" 한국가정관리학회지 = Journal of Korean Home Management Association, 21(1): 91~102  원문보기 상세보기
4. 2003. "An Analysis of Pro-Environmental Consumer Educational Needs in the Middle School." 韓國 家政科敎育學會誌 = Journal of Korean Home Economics Education Association, 15(3): 45~57  원문보기 상세보기
5. 2003. "A study on Disposal of Food Waste and Fooa Service Management by Elementary School Lunch Program Manager in Seoul and Incheon" 대한가정학회지 = Journal of the Korean Home Economics Association, 41(12): 39~52  원문보기 상세보기
6. Huh Kyungok 2004. "The Effect of Consumers′ Environmental Conservation Behavior on the Purchase of Pro-Environmental and Used Products" 대한가정학회지 = Journal of the Korean Home Economics Association, 42(9): 85~97  원문보기 상세보기
7. Mu, Jian-Wen ; Lee, Seung-Sin ; Ryu, Mi-Hyun 2012. "Consumption Awareness according to Information Search and Consumer Education for Green Consumption : Comparative Study between Korea and China" 한국가정관리학회지 = Journal of Korean Home Management Association, 30(3): 29~44  원문보기 상세보기