Objectives : To investigate the information searching behavior of health care consumers according to sociodemographic characteristics. Methods : A questionnaire survey was conducted of 1,507 persons who were selected through a multi-stage stratified area cluster sampling of the Republic of Korea, excluding the province of Jeiu-do. Personal were conducted through a door-to-door survey between 27 July and 10 August 1999. Results : 80.5% of respondents used more than one source of information and those $40\sim59$ years of age, female, a housewife or student and those who claimed a religion demonstrated more active information searching behavior. A personal informer was used significantly more in those $20\sim39$ years old, female, and those who claimed a religion. Clerical workers, those with post-secondary education and a monthly income greater than 2,000,000 won ($1500) were more actively used a public informer. Low socioeconomic status and older persons used an experimental informer when they chose a health care institution. Conclusion : Regardless of the sociodemographic characteristics, personal and experimental informers were the most useful source of information. Because appropriate information was not easy to obtain, the health care consumer was dependent upon word-of-mouth communication(personal informer) when using health care services.
Chae, Yoo-Mi ; Lee, Sun-Hee 2010. "The Effects of Information Searching Behavior and Perceived risk on Consumer Satisfaction in Medical Service Consumer" 보건행정학회지 = Korean journal of health policy and administration, 20(3): 138~156
Tak, Yang-Ju 2011. "The Effects of Socioeconomic factors on Medical Information resources when Choosing Medical Service" 한국산학기술학회논문지 = Journal of the Korea Academia-Industrial cooperation Society, 12(11): 4968~4979