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병원건강증진서비스에 대한 의료소비자의 이용의도
Customer's Intention to Use Hospital-based Health Promotion Services 원문보기

예방의학회지 = Korean journal of preventive medicine, v.36 no.2, 2003년, pp.108 - 116  

함명일 (대한의사협회 의료정책연구소 상대가치연구기획단) ,  강명근 (조선대학교 의과대학 예방의학교실) ,  박춘선 (연세대학교 대학원 보건학과) ,  조우현 (연세대학교 의과대학 예방의학교실)

Abstract AI-Helper 아이콘AI-Helper

Objective : To determine the relationships between customer's attitude, the subjective norm and the intention to use hospital-based health promotion services. Methods : This study was based on the theory of reasoned action, suggested by Fishbein and Ajzen. The subjects of this study were 501 residen...

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참고문헌 (37)

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