[논문]Influence of Hairstyle on Women's Professional Image

Lee Myoung-Hee

Influence of Hairstyle on Women's Professional Image 원문보기

International journal of costume, v.4 no.2, 2004년, pp.56 - 65

Lee Myoung-Hee (Dept. of Clothing & Textiles, Research Institute of Living Culture, Sungshin Women's University)

Abstract ▼ AI-Helper

The purpose of this study was to investigate the effect of hairstyle, hair length, and hair color on women's professional image. The quasi-experimental method by a $2{\times}3{\times}3\;(hairstyle\;{\times}\;hair length\;{\times}\;hair color)$ factorial design was used. Subjects were 343 women in Seoul, Korea. The bright brown hair was perceived to be less professional than the black and the dark brown. The straight hair was evaluated to be more professional than the wavy hair in the short and the medium length hair, whereas the wavy conveyed a higher professionalism than the straight style in long hair. The shorter the hair was, the more professional the image was. Among 18 stimuli, the short straight hair in black was evaluated to have the highest in professional image, and the long straight hair in bright brown was the lowest. Perceivers in their 40's and 50's evaluated the bright brown hair to be more professional than those in their 10's to 30's did. The present findings provide that hairstyle, hair length, and hair color are significant cues when perceiving women's professional image.

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문제 정의

The objectives of this study were to investigate the effect of hairstyle, hair length, and hair color on women's professional image and preference evaluation. Subjects were 343 women in Seoul, Korea.
The purpose of this study was to investigate the effect of hairstyle, hair length, and hair color on women's professional image perception. Also, the difference of preference according to hairstyle and hair color and the difference according to perceivers' ages were investigated.
Also, the difference of preference according to hairstyle and hair color and the difference according to perceivers' ages were investigated. This study will be able to provide information about the hairstyle which will help career women have professionalism.

가설 설정

1. The evaluation of women's professionalism will differ according to hairstyle, hair length, and hair color.
Hypothesis 2 predicted that the preference of women's hair would differ according to hairstyle, hair length, and hair color. The result of preference can be 잉een in table 2.
Hypothesis 3 predicted that there would be interaction effects in the evaluation of professionalism and preference of women's hair by perceiver's age and object person's hair. Two-way analyses of variance were computed to te아 hypothesis 3.

제안 방법

The model wore white one-piece dress with round neckline. After taking photographs of a woman in her twenties, her hairstyle, hair length and color were changed into the different ones by using the CAD system. The background of the stimuli was light gray.
There are limitations in generalizing the results of this research as the evaluation of hair was performed by a small number of people, and pictures would be perceived differently from actual person's hair. In future research, it would be necessary to examine the effect of variations of the hairstyles with gender, different cultures, and the features of the object persons.

대상 데이터

The objectives of this study were to investigate the effect of hairstyle, hair length, and hair color on women's professional image and preference evaluation. Subjects were 343 women in Seoul, Korea.
Subjects were 343 women living in Seoul. The age groups of the subjects were 17.
The stimuli were 18 women's upper body photo- graphs(8><9cm) which were output by computer simulation. The model wore white one-piece dress with round neckline. After taking photographs of a woman in her twenties, her hairstyle, hair length and color were changed into the different ones by using the CAD system.
The stimuli were 18 women's upper body photo- graphs(8><9cm) which were output by computer simulation. The model wore white one-piece dress with round neckline.

데이터처리

The data were analyzed by using Cronbach's a reliability coefficient, three-way ANOVA, two-way ANOVA, and Duncan's multiple range test.

이론/모형

A quasi-experimaital method by questionnaire was used. The experimental design was a 2x3×3(hair- style x hair length x hair color) factorial design by 3 independent variables.
Hypothesis 1 predicted that the evaluation of women's professionalism would differ according to hairstyle, hair length, and hair color. In order to test hypothesis 1, 3-way analysis of variance was used. The result can be seen in Table 1.

성능/효과

2. The preference of women's hair will differ according to hairstyle, hair length, and hair color.
3. There will be interaction effects in the evaluation of professionalism and preference of women's hair by perceiver's age and object person's hair.
Among 18 stimuli, the short straight hair in black was evaluated the highest in professional image, and the long straight hair in bright brown was the lowest. The midium length wavy hair in black was preferred the most, with the long straight hair in black evaluated next best, and the short straight hair in bright brown was preferred the least.
Hypothesis 1 predicted that the evaluation of women's professionalism would differ according to hairstyle, hair length, and hair color. In order to test hypothesis 1, 3-way analysis of variance was used.
Do(1991) examined feature image depends on the various hairstyles by using computer graphic simulation. In this study, the straight hair gave natural and clean image, the curly hair 흥ave mature image, the short hair gave urban and active image, mid-length hair gave passive and ordinary image, and the long hair gave feminine and delicate image. Kim(1996) found that the most women in their twenties liked straight hair with partial highlighting, and their least preferred style was the short cut hair with complete dye.
In the research of women's professional image, Thurston, Lennon, Qayton(1990) examined the influence of age, body type, fashion, and garment type. This research found that suits convey a stronger professional image than dresses for women of any age or body type; when judged by business and professional men, older women convey a stronger professional image than younger women when wearing dresses; garments with innovative fashion detail contribute to a weaker professional image than garments with contemporary or classic fashion detail; and thin women convey a stronger professional image than larger women.

후속연구

There are limitations in generalizing the results of this research as the evaluation of hair was performed by a small number of people, and pictures would be perceived differently from actual person's hair. In future research, it would be necessary to examine the effect of variations of the hairstyles with gender, different cultures, and the features of the object persons.

참고문헌 (13)

Do, J. (1991). A study on the face image and shape to hairstyle variation: Using by computer graphic simulation. Mater's thesis, Pusan National University
Kim, B. (1999). Impression effect of female hairstyles. Master's thesis, Inha University
Kim, Y (1996). The relationships between fashion hair style preference and personality dimension. Mater's thesis, Konkuk University
Lee, D. (2004, 12. 7). Womantimes. retrieved 2004, 12.10, from http://www.iwomantimes.com
Lee, J. (2003, 9. 16). Womantimes. retrieved 2004, 12.10, from http://www.iwomantimes.com
Lee, Y, & Suh, M (1998). Effect of neckline-hairstyle combinations on the perception of face image and type. The Research Journal of the Costume Culture, 6(4), pp. 13-25
Mahannah, L. (1968). Influence of clothing color on the perception of personality. Master's thesis, University of Nevada
Paek, H. (2003, 9. 23). Womantimes. retrieved 2004, 12.10, from http://www.iwomantimes.com
Pancer, S. M., & Meindl, J. R. (1978). Length of hair and beardedness as determinants of personality Impressions. Perceptual and Motor Skills, 46. pp. 1328-1330
Peterson, D., & Curran, J. P. (1976). Trait attraction as a function of hair length and correlates of subjects' preferences for hair style. Journal of Psychology, 93(2), pp. 331-339
Thurston, J. L., Lennon, S. J., & Clayton, R. V. (1990). Influence of age, body type, fashion, and garment type on women's professional image. Home Economics Research Journal, 19(2), pp. 139-150
Yoon, S. (2001). The effect of make-up and hair style for impression formation. Mater's thesis, Daegu Catholic University
Yun, J. (2001). A study on the change of the image with hair color. Mater's thesis, Sejong University

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