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논문 상세정보

인터넷 쇼핑 중독구매에 관한 연구모형: 인터넷 중독의 매개효과를 중심으로

Research Model for Internet Shopping Addictive Buying on Fashion Products: Mediating Effect of Internet Addiction

Abstract

The purpose of this study were to examine the relationship with respect to internet addiction and internet shopping addiction among internet fashion shoppers, and to find if internet addiction had mediating effects on internet shopping addictive buying. 550 females and males who had purchased fashion goods were used for the survey. For data analysis, descriptive statistics and Amos 5.0 were used. As the results, approximately $32.7\%\;and\;3.82\%$ of subjects were revealed as light internet addictive shoppers and heavy internet addictive shoppers. Also, $14.0\%$ of the internet shoppers in this study were found to have internet shopping addictive tendencies. Psychological factors such as self-esteem, impulsiveness, materialism, and compensatory buying were directly related to internet shopping addiction as well as to internet addiction. Internet-related factors such as flow, skill and usage time also were directly related to internet addiction, but not to internet shopping addictive buying. That is, internet addiction had a mediator effect between psychological factors and internet shopping addictive buying. Also, internet shopping variables such as buying frequency and shopping mall visit frequency were related to internet shopping addiction. Finally, internet addiction was directly related to internet shopping addiction. Based on these results, fashion marketing strategies and implications regarding internet shopping addiction were suggested.

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이 논문을 인용한 문헌 (9)

  1. Lee, Hee-Sook 2006. "Characteristics of On-line Auction Users with Addictive Tendencies" 한국가정관리학회지 = Journal of Korean Home Management Association, 24(6): 195~208 
  2. Lee, Seung-Hee ; Jo, Se-Na 2006. "The Factors Affecting the Avatar Addictive Buying Behavior" 대한가정학회지 = Journal of the Korean Home Economics Association, 44(8): 117~126 
  3. Lee, Seung-Hee 2006. "A Study on Addiction Toward Luxury Product" 패션비즈니스 = Fashion business, 10(4): 140~150 
  4. Lee, Seung-Hee ; Kim, Chae-Yeon 2007. "A study Addictive Buying on Fashion item in TV Home-Shopping; Focused on Materialism, Show host, Credit card" 대한가정학회지 = Journal of the Korean Home Economics Association, 45(2): 63~75 
  5. Lee, Seung-Hee ; Noh, You-Na 2007. "Empirical Study on Variables Affecting Consumer Ethics Related to Fashion" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 31(1): 141~150 
  6. Lee, Seung-Hee ; Park, Ji-Eun 2007. "Factors Affecting Addictive Shopping Behavior on Fashion Product Comparison of Off-line & On-line Shopping" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 31(2): 269~279 
  7. Jeon, Seon-Hye ; Lee, Hee-Sook 2010. "The Characteristics of Internet Auction User Groups by the Levels of Addictive Tendencies among High School Students" 대한가정학회지 = Journal of the Korean Home Economics Association, 48(5): 1~15 
  8. Kawk, Tae-Eun ; Jeon, Hyo-Jeong 2010. "The Effects of Attachment, Friendship, Avatars Image Decoration Needs, and Avatars Identification on Internet Addiction Tendency among Elementary School Children" 兒童學會誌 = Korean journal of child studies, 31(2): 103~117 
  9. Oh, Hyun Jeong 2014. "A Qualitative Study on Middle-Aged Homemakers' Daily Clothing Purchase Behavior: Clothing Consumption Values and Clothing Purchase Types" Family and environment research : fer, 52(3): 243~253 

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