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논문 상세정보

국내 골퍼들의 햇빛차단 행동 및 자외선차단 의복에 대한 태도 조사

A Study on Korean Golfers' Sun Protective Behavior and Their Intention to Buy UV-protective Clothing


The purpose of this study was to find factors affecting sun protective behavior and intention to buy UV-protective clothing among Korean golfers. Health belief (HB) model and diffusion theory(DT) were used for the study. Dependent variable of HB model was sun protective behaviors (SPBs) and dependent variable of DT model was intention to buy (ITB) UV-protective clothing. Independent variables for HB model were cancer perception, perceived benefits, behavioral/psychological barriers and cues to actions, while independent variables of DT model were relative advantage, compatibility, complexity, friability, and observability, besides demographic variables. Perceived benefits and cues to action variables in addition to gender and age were significant determinants of SPB for Korean golfers. Also, relative advantage and compatibility. behavioral barriers and cues to action were significant in affecting intention to buy UV-protective clothes. Both HB model and extended DT model were useful to predict sun protective behavior of Korean golfers.

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참고문헌 (17)

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이 논문을 인용한 문헌 (11)

  1. Sung, Hee-Won ; Jeon, Yang-Jin ; Park, Hye-Sun 2005. "A Study on UV Protective Clothing - An Emphasis on Outdoor Sports Consumers -" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 29(8): 1136~1145 
  2. Kim, Chan-Ju ; Ro, Mi-Kyung 2009. "The Development of Face Cover Designs to Activate Outdoor Life" 服飾 = Journal of the Korean Society of Costume, 59(1): 47~59 
  3. Jun, Dae-Geun ; Rhee, Eun-Young 2009. "The Effects of Fashion Innovativeness and Style-Innovation Attributes of Fashion Adoption" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 33(10): 1564~1574 
  4. Hong, Hee-Sook ; Koh, Ae-Ran 2009. "The Effects of Benefits Pursued to Clothing on the Purchase Intention of Apparel for Consumer's Well-being -Eco-friendly and Health-functional Apparels-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 33(11): 1839~1852 
  5. Yoo, Hwa-Sook ; Mun, Ji-Hyun ; Choi, La-Yun ; Jeon, Eun-Kyung ; Han, Eung-Yeong 2009. "University Students' Awareness and Attitudes on Functional Clothing Materials" 한국생활과학회지 = Korean journal of human ecology, 18(1): 145~155 
  6. Kweon, Soo-Ae ; Choi, Jong-Myoung ; Yoo, Joung-Ja ; Kim, Jung-Sug 2009. "UV-protective Clothing Awareness and Purchase Attitudes according to UV Protective Behavior" 한국생활과학회지 = Korean journal of human ecology, 18(4): 903~912 
  7. Ko, Eun-Ju ; Okazaki, Shintaro ; Lee, Chang-Han ; Yun, Hye-Lim 2009. "The Influences of Perceived Risk on Attributes of Smart Clothing -Comparison among Korea, Spain, and U.S.-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 33(6): 893~903 
  8. Lee, Mi-Ah ; Rhee, Eun-Young 2010. "Fashion Adoption Process Model" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 34(10): 1671~1686 
  9. Kang, Mi-Jeong ; Kwon, Young-Ah 2010. "Demand Performance and Preference of UV Protective Hat with Demographic Characteristics" 한국의류산업학회지 = Journal of the Korean Society for Clothing Industry, 12(3): 372~380 
  10. Oh, Ry-Gong ; Koo, Young-Seok 2010. "The Actual Conditions of Consumers' Usage of Functional Golfwear" 한국의류산업학회지 = Journal of the Korean Society for Clothing Industry, 12(2): 179~187 
  11. Park, Ji-Young ; Chung, Sung-Jee ; Jeon, Yang-Jin 2012. "A Study on Intention to Use and Word-of-mouth for Fashion Social Network Service" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 36(1): 36~45 


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