Abstract

TV advertising(TV ad.) to children consumers is a useful method for both business and consumer socialization of children. The object of this study was to see if children could put TV ad. to practical use as a tool for purchasing information and as a learning method. For these purposes, the contents of TV ad. to children consumers were analyzed and their influence on children researched. Based on the findings of this study, it is suggested that TV ad. toward children consumers should be regulated and regulatory guidelines for children's ad. developed to create a better environment for children consumers.

주제어

#아동소비자 대상 방송광고   #광고규제  

저자의 다른 논문

참고문헌 (38)

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이 논문을 인용한 문헌 (1)

1. Kim, Ji-Eun ; Lee, Kyoung-Ae 2006. "Analysis of Food and Nutritional Informations in Articles and Advertisements in Children's Daily Newspapers in Korea" 韓國食生活文化學會誌 = Journal of the Korean Society of Food Culture, 21(3): 233~240  원문보기 상세보기