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논문 상세정보

한국 의류업체와 중국 거래업체간의 ??????시(關係)가 관계성과에 미치는 영향

The Effect of Guanxi on Relationship Performance between Korean Apparel Firms and Chinese Partners

Abstract

The purpose of this study was to investigate whether management strategic types and entry strategy moderate the influence of Guanxi on the relationship performance between Korean apparel firms & Chinese partners. For these purposes, three hypotheses were developed and data was collected from 85 Korean apparel firms which have a business relationship with Chinese partners. Data was analyzed with SPSS methods such as frequency, factor analysis, multiple-regression, and hierarchical-regression analysis. The results were as follows: First, 'Prior to Guanxi' and 'Execution of Guanxi', which were sub-factors of Guanxi, influence positively on the relationship performance. And also the influence of 'Prior to Guanxi' was higher than 'Execution of Guanxi' on the relationship performance. Second, the influence of the 'Prior to Guanxi' on the relationship performance was stronger when Defender strategic type was used rather than other types. Third, the influence of the 'Prior to Guanxi' on the relationship performance was stronger when the entry scope of 'Both production & distribution in China' and the entry mode of 'Entry through Agent' were chosen.

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이 논문을 인용한 문헌 (2)

  1. Moon, Young-Ok ; Park, Na-Ri ; Park, Jae-Ok 2008. "The Effects of Private Guanxi and Organizational Relationship Type on Quality of Relationship and Performance of Distribution Channel -Focused on Apparel Manufactures and Distribution in China-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 32(11): 1760~1770 
  2. Moon, Young-Ok ; Park, Na-Ri ; Park, Jae-Ok 2009. "Characteristics of Apparel Manufacturers and Distributors and the Effects of Private Guanxi on Organizational Relationship Type in China" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 33(2): 244~255 

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