최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기한국IT서비스학회지 = Journal of Information Technology Services, v.6 no.1, 2007년, pp.47 - 63
서보밀 (숙명여자대학교, 경영학부) , 위경우 (숙명여자대학교, 경영학부) , 유진수 (숙명여자대학교, 경영학부)
A lot of researchers have been interested in the factors influencing the use of mobile phone services. Most of the previous studies, however, verified only the research models developed by the authors. They did not consider which model agrees better with the real situation. This study presents six a...
강병서, 인과분석을 위한 연구방법론, 무역 경영사, 1999
김광용, 김기수, "인터넷 설문조사를 활용한 사 이버 쇼핑몰 디자인에 관한 연구", 경영정보학연구, 제9권, 제2호(1999), pp.134-150
김재홍, 방세훈, 전대일, "이동통신 시장쏠림 의 이론적 분석", 산업조직연구, 제12권, 제3호(2004), pp.47-83
김재홍, 방세훈, 전대일, "이동통신서비스 시 장쏠림 현상의 이론적 분석", 한국산업조직 학회 정책세미나 논문집, 2004
김희철, 김민철, "이동전화 서비스 상품의 품 질요인에 관한 연구", 상품학연구, 제21호 (1999), pp.113-131
서창적, "현장서비스의 품질경영요인에 관한 연구", 생산관리연구, 제6권, 제1호(1995), pp.163-191
오형민, 김철, 김상철, "컨텐츠서비스품질과 고 객만족 및 재구매의도간의 관계", 고객만족경 영연구, 제5권, 제2호(2003), pp.195-214
유창봉, 서비스속성의 긍정 및 부정적인 수 준이 마케팅성과에 미치는 영향에 관한 연구 -이동통신 서비스를 중심으로, 석사학위논 문, 경영학과, 서울대학교, 2002
윤태석, 구자대, "서비스품질, 고객만족과 재 구매 의도간의 관계", 상품학연구, 제21호 (1999), pp.231-278
이승규, 라준영, "이동전화 서비스의 고객 만족도와 서비스 품질에 관한 연구", 한국 경영과학회 추계학술대회논문집, 2000, pp.310-313
이유재, 김주영, 김재일, "서비스 산업의 현 황에 대한 실증연구", 소비자학연구, 제7 권, 제2호(1996), pp.129-157
이훈영, 이훈영교수의 마케팅조사론, 2판, 도서출판 청람, 2006
장형섭, 강도원, "이동통신 서비스품질과 고 객만족에 관한 연구", 상품학연구, 제27호 (2002), pp.225-250
채서일, 사회과학조사방법론, 3판, 비앤엠 북스, 2005
한국전산원, 2005 국가정보화백서 설명자료, www.mic.go.kr, 2005
한상린, 송윤헌, 조영빈, "이동통신상품의 서 비스품질이 고객만족에 미치는 영향", 한국 마케팅학회 추계학술대회논문집, 2001, pp. 127-141
Ahn, T., S. Ryu, and I. Han, "The Impact of the Online and Offline Features on the User Acceptance of Internet Shopping Malls", Electronic Commerce Research and Applications, Vol.3, No.4(2004), pp. 405-420
Andaleeb, S. S. and A. K. Basu, "Technical Complexity and Consumer Knowledge as Moderators of Service Quality Evaluation in the Automobile Service Industry", Journal of Retailing, Vol.70, No.4(1994), pp.367-381
Anderson, E. W., C. Fornell and D. R. Lehmann, "Customer Satisfaction, Market Share, and Profitability : Findings from Sweden", Journal of Marketing, Vol.58, No.3(1994), pp.53-66
Asubonteng, P., K. J. McCleary, and J. E. Swan, "SERVQUAL Revisited : A Critical Review of Service Quality", Journal of Services Marketing, Vol.10, No.6(1996), pp.62-81
. [22] Babakus, E., C. C. Bienstock, and J. R. Van Scotter, "Linking Perceived Quality and Customer Satisfaction to Store Traffic and Revenue Growth", Decision Sciences, Vol. 35, No.4(2004), pp.713-737
Bentler, P. M. and D. G. Bonett, "Significance Tests and Goodness of Fit in the Analysis of Covariance Structures", Psy chological Bulletin, Vol.88, No.3(1980), pp. 588-606
Bitner, M. J., "Evaluating Service Encounters : The Effects of Physical Surroundings and Employee Responses", Journal of Marketing, Vol.54, No.2(1990), pp.69-82
Bolton, R. N. and J. H. Drew, "A Longitudinal Analysis of the Impact of Service Changes on Customer Attitudes", Journal of Marketing, Vol.55, No.1(1991), pp.1-9
Boulding, W., A. Kalra, R. Staelin, and V. A. Zeithaml, "A Dynamic Process Model of Service Quality : From Expectations to Behavioral Intentions", Journal of Marketing Research, Vol.30, No.1(1993), pp. 7-27
Brady, M. K. and C. J. Robertson, "Searching for a Consensus on the Antecedent Role of Service Quality and Satisfaction : An Exploratory Cross-National Study", Journal of Business Research, Vol.51, No. 1(2001), pp.53-60
Buttle, F., "SERVQUAL : Review, Critique, Research Agenda", European Journal of Marketing, Vol.30, No.1(1996), pp.8-32
Chau, P. Y. K., "Reexamining a Model for Evaluating Information Center Success Using a Structural Equation Modeling Approach", Decision Sciences, Vol.28, No.2 (1997), pp.309-334
Cronin, J. J., M. K. Brady, and G. T. M. Hult, "Assessing the Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments", Journal of Retailing, Vol. 76, No.2(2000), pp.193-218
Cronin, J. J. and S. A. Talyor, "Measuring Service Quality : A Reexamination and Extension", Journal of Marketing, Vol.56, No.3(1992), pp.55-68
Dabholkar, P. A., C. D. Shepherd, and D. I. Thorpe, "A Comprehensive Framework for Service Quality : An Investigation of Critical Conceptual and Measurement Issues through a Longitudinal Study", Journal of Retailing, Vol.76, No.2(2000), pp.139- 173
DeLone, W. H. and E. R. McLean, "Information Systems Success : The Quest for the Dependent Variable", Information Systems Research, Vol.3, No.1(1992), pp.60-95
DeLone, W. H. and E. R. McLean, "The DeLone and McLean Model of Information Systems Success : A Ten-Year Update", Journal of Management Information Systems, Vol.19, No.4(2003), pp.9-30
Etezadi-Amoli, J. and A. F. Farhoomand, "A Structural Model of End User Computing Satisfaction and User Performance", Information & Management, Vol. 30, No.2(1996), pp.65-73
Fornell, C., M. D. Johnson, E. W. Anderson, J. Cha, and B. E. Bryant, "The American Customer Satisfaction Index : Nature, Purpose, and Findings", Journal of Marketing, Vol.60, No.4(1996), pp.7-18
Hair, J. F., R. E. Anderson, R. L. Tatham, and W. C. Black, Multivariate Data Analysis, 5th ed., Prentice-Hall, Upper Saddle River, NJ, 1998
Hayduk, L. A., Structural Equation Modeling with LISREL : Essentials and Advances, Johns Hopkins University Press, Baltimore, MD, 1987
Kline, R. B., Principles and Practice of Structural Equation Modeling, Guilford Press, New York, NY, 1998
Miller, T. W. and P. R. Dickson, "On-line Market Research", International Journal of Electronic Commerce, Vol.5, No.3(2001), pp.139-167
Parasuraman, A., V. A. Zeithaml, and L. L. Berry, "SERVQUAL : A Multiple-Item Scale for Measuring Consumer Perception of Service Quality", Journal of Retailing, Vol.64, No.1(1988), pp.12-40
Parasuraman, A., V. A. Zeithaml, and L. L. Berry, "Alternative Scales for Measuring Service Quality : A Comparative Assessment Based on Psychometric and Diagnostic Criteria", Journal of Retailing, Vol.70, No.3(1994), pp.201-230
Powpaka, S., "The Role of Outcome Quality as a Determinant of Overall Service Quality in Different Categories of Services Industries : An Empirical Investigation", Journal of Services Marketing, Vol.10, No.2(1996), pp.5-25
Richard, M. D. and A. W. Allaway, "Service Quality Attributes and Choice Behavior", Journal of Services Marketing, Vol.7, No.1(1993), pp.59-68
Suh, B. and I. Han, "Effect of Trust on Customer Acceptance of Internet Banking", Electronic Commerce Research and Applications, Vol.1, No.3-4(2002), pp. 247-263
Suh, B. and I. Han, "The Impact of Customer Trust and Perception of Security Control on the Acceptance of Electronic Commerce", International Journal of Electronic Commerce, Vol.7, No.3(2003), pp.135-161
Taylor, S. A. and T. L. Baker, "An Assessment of the Relationship between Service Quality and Customer Satisfaction in the Formation of Consumers' Purchase Intentions", Journal of Retailing, Vol.70, No.2(1994), pp.163-178
Vehovar, V., K. L. Manfreda, and Z. Batagelj, "Sensitivity of Electronic Commerce Measurement to the Survey Instrument", International Journal of Electronic Commerce, Vol.6, No.1(2001), pp.31-51
Wang, Y., H.-P. Lo, and Y. Yang, "An Integrated Framework for Service Quality, Customer Value, Satisfaction : Evidence from China's Telecommunication Industry", Information Systems Frontiers, Vol. 6, No.4(2004), pp.325-340
Weissbach, S., "Internet Research : Still a Few hurdles to Clear", Qauirk's Marketing Research Review, www.quirks.com, 1997
Woodside, A. G., L. L. Frey, and R. T. Daly, "Linking Service Quality, Customer Satisfaction, and Behavioral Intention", Journal of Health Care Marketing, Vol.9, No.4(1989), pp.5-17
Zeithaml, V. A., "Consumer Perceptions of Price, Quality, and Value : A Means- End Model and Synthesis of Evidence", Journal of Marketing, Vol.52, No.3(1988), pp.2-22
Zeithaml, V. A., L. L. Berry, and A. Parasuraman, "The Behavioral Consequences of Service Quality", Journal of Marketing, Vol.60, No.2(1996), pp.31-46
※ AI-Helper는 부적절한 답변을 할 수 있습니다.