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클릭스트림 데이터를 활용한 전자상거래에서 상품추천이 고객 행동에 미치는 영향 분석
Effects of Product Recommendations on Customer Behavior in e-Commerce : An Empirical Analysis of Online Bookstore Clickstream Data 원문보기

한국경영과학회지 = Journal of the Korean Operations Research and Management Science Society, v.33 no.3, 2008년, pp.59 - 76  

이홍주 (가톨릭대학교 경영학부)

Abstract AI-Helper 아이콘AI-Helper

Studies of recommender systems have focused on improving their performance in terms of error rates between the actual and predicted preference values. Also, many studies have been conducted to investigate the relationships between customer information processing and the characteristics of recommende...

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참고문헌 (41)

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