• 검색어에 아래의 연산자를 사용하시면 더 정확한 검색결과를 얻을 수 있습니다.
  • 검색연산자
검색연산자 기능 검색시 예
() 우선순위가 가장 높은 연산자 예1) (나노 (기계 | machine))
공백 두 개의 검색어(식)을 모두 포함하고 있는 문서 검색 예1) (나노 기계)
예2) 나노 장영실
| 두 개의 검색어(식) 중 하나 이상 포함하고 있는 문서 검색 예1) (줄기세포 | 면역)
예2) 줄기세포 | 장영실
! NOT 이후에 있는 검색어가 포함된 문서는 제외 예1) (황금 !백금)
예2) !image
* 검색어의 *란에 0개 이상의 임의의 문자가 포함된 문서 검색 예) semi*
"" 따옴표 내의 구문과 완전히 일치하는 문서만 검색 예) "Transform and Quantization"
쳇봇 이모티콘
ScienceON 챗봇입니다.
궁금한 것은 저에게 물어봐주세요.

논문 상세정보

The Moderating Effects of Nationality and Lifestyle on the Relationship between Brand Equity and Purchase Intentions


This research investigates the differences in sportswear purchasing behavior between global consumers in Korea and China. Korean and Chinese consumers showed significant differences in purchasing behavior. Brand personality, perceived price, and brand loyalty showed a significant, positive relationship with purchase intentions across both cultural groups. The results identified two lifestyle categories for Korean and Chinese consumers: Adventurer and Follower. The consumers of each lifestyle group have significantly different views regarding brand equity and purchase intentions. Several marketing implications are discussed in this paper.

참고문헌 (51)

  1. China Economic Net (2008). China becomes major consumer in sportswear market. Retrieved August, 2008, from http://en.ce.cn/Industries/Consumen-Industries/200808/04/t20080804_16379638.html 
  2. Kamakura, W. A., & Russell, G. J. (1993). Measuring brand value with scanner data. International Journal of Research in Marketing, 10(1), 9-22 
  3. Keller, K. L. (1998). Strategic brand management: building, measuring and managing brand equity. Englewood Cliffs: Prentice-Hall 
  4. Keller, K. L., & Sood, S. (2003). Brand equity dilution. MIT Sloan Management Review, 45(1), 12-15 
  5. Ko, E. J., Kim, K. H., Kim, S. H., Li, G., Zou, P., & Zhang, H. (2009). The relationship among country of origin, brand equity, and brand loyalty: Comparison among USA, China and Korea. Journal of Gobal Academy of Marketing Science, 19(1), 47-58 
  6. Krishnan, B. C., & Hartline, M. D. (2001). Brand equity: Is it more important for service. Journal of Service Marketing, 15(5), 328-342 
  7. Lazer, W. (1963). Lifestyle concept and marketing in toward scientific marketing. Proceedings of the American Marketing Association Winter Conference, 130-131 
  8. Myers, C. A. (2003). Managing brand equity: A look at the impact of attributes. Journal of Product & Brand Management, 12(1), 39-51 
  9. Phinney, J. S. (1992). The multi-group ethnic identity measure: A new scale for use with diverse group. Journal of Adolescent Research, 7(2), 156-176 
  10. Brockman, B. K., & Morgan, R. M. (2003). The role of existing knowledge in new product innovativeness and performance. Decision Science, 34(2), 385-491 
  11. Domzal, T., & Unger, L. (1987). Emerging positioning strategies in global marketing. Journal of Consumer Marketing, 4(4), 23-37 
  12. Jung, J. H., & Sung, E. Y. (2008). Consumer-based brand equity: Comparison among Americans and South Koreans in the USA and South Koreans in Korea. Journal of Fashion Marketing and Management, 12(1), 24-35 
  13. Ko, E. J., & Yun, S. Y. (2004). Impact of fashion brand personality on brand preference and purchase intention-comparison among formal, casual, sports brands. Journal of Global Academy of Marketing Science, 14, 59-80 
  14. Sethi, S. P. (1971). Comparative cluster analysis for world markets. Journal of Marketing Research, 8(4), 348-54 
  15. Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28(2), 195-211 
  16. Ko, E. J., Kim, K. H., & Zhang, H. (2008). A cross cultural study of antecedents of purchase intention for sports shoes in Korea and China. Journal of Global Academy of Marketing Science, 18(1), 157-177 
  17. Lee, S. H. (2000). A study on conspicuous consumption and clothing shopping motives according to life style. Journal of the Korean Society of Costume, 8(6), 842-852 
  18. Shufeldt, L., Oates, B., & Vaught, B. (1998). Is lifestyle an important factor in the purchase of OTC drugs by the elderly?. Journal of Consumer Marketing, 15(2), 111-124 
  19. Jain, S. C. (1987). International marketing management (2nd ed.). Boston: Kent Publishing 
  20. Roth, M. S. (1995). The effects of culture and socioeconomics on the performance of global brand image strategies. Journal of Marketing Research, 32(2), 163-175 
  21. Bae, H. J., Kang, Y. J., Kim, D. O., & Chung, I. H. (2005). Lifestyle of male college students and their preference of casual wear style. Journal of the Korean Society of Costume, 55(1), 86-100 
  22. Kaiser, S. B. (1990). The social psychology of clothing (2nd ed.). Macmillan: New York, NY 
  23. Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York: Free Press 
  24. Kim, Y. M., & Kang, S. J. (1999). Influencing factors of elements of brand equity. Journal of Global Academy of Marketing Science, 4, 53-86 
  25. Moorman, C., & Rust, R. T. (1999). The role of marketing. Journal of Marketing, 63(4), 180-197 
  26. Wang X., Yang, Z., & Liu, N. R. (2009). The impacts of brand personality and congruity on purchase intention: Evidence from Chinese Mainland’s automobile market. Journal of Global Marketing, 22, 199-215 
  27. Atilgan, E., Aksoy, S., & Akinci, S. (2005). Determinants of the brand equity: A verification approach in the beverage in Turkey. Marketing Intelligence & Planning, 23(3), 237-248 
  28. Ko, E. J., Kim, E. Y., Taylor, C. R., Kim, K. H., & Kang, I. J. (2007). Cross-national market segmentation in the fashion industry. International Marketing Review, 24(5), 629-651 
  29. Lasser, W., Mittal, B., & Sharma, A. (1995). Measuring customer-based brand equity. Journal of Consumer Marketing, 12(4), 11-19 
  30. Lim, K. B., & Lim, S. J. (1993). A study on clothing purchasing behavior and lifestyle. Journal of the Korean Society of Clothing and Textiles, 17(3), 359-366 
  31. Simon, C. J., & Sullivan, M. W. (1993). The measurement and determinants of brand equity: A financial approach. Management Science, 12(1), 28-53 
  32. Slater, S. F., & Narver, J. C. (1994). Does competitive environment moderate the market orientation-performance relationship?. Journal of Marketing, 58(1), 46-55 
  33. Yasin, N. M., Noor, M. N., & Mohamad, O. (2007). Does image of country-of-origin matter to brand equity. Journal of Product & Brand Management, 16(1), 38-48 
  34. Shim, S., & Bickle, M. C. (1994). Benefit segments of the female apparel market: Psychographics, shopping orientations, and demographics. Clothing and Textiles Research Journal, 12(2), 1-12 
  35. Fornell, C., & Larker, D. F. (1981). Evaluating structural equation models with unobserved variables and measurement error. Journal of Marketing Research, 18(1), 39-50 
  36. Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22 
  37. Kim, H. (2005). A comparative study on the lifestyle trait of local city resident. Journal of Global Academy of Marketing Science, 15(2), 203-225 
  38. Lee, O. H., & Kim, J. K. (2004). A study on the Japanese university students’ clothing buying behavior according to their lifestyle. Journal of the Korean Society of Clothing and Textiles, 29(2), 298-306 
  39. Van Osselaer, S. M. J., & Alba, J. W. (2000). Consumer learning and brand equity. Journal of Consumer Research, 27(1), 1-16 
  40. Lattin, J., Carroll, J. D., & Green, P. E. (2003), Analyzing multivariate data. London: Thomoson Learning, Inc 
  41. Cobb-Walgren, C. J., Ruble, C. A., & Donth, N. (1995). Brand equity, brand preference, and purchase intent. Journal of Advertising, 24(3), 25-40 
  42. Ourusoff, A. (1993). Who said brands are dead. Brandweeek, 34(9), 20-33 
  43. Douglas, S. P., & Craig, C. S. (1992). Advances in international marketing. International Journal of Research in Marketing, 9(4), 291-318 
  44. Fraj, E., & Martinez, E. (2005). Environmental values and lifestyle as determining factors of ecological consumer behavior: An empirical analysis. Journal of Consumer Marketing, 23(3), 133-144 
  45. Giddens, A. (1999). Runaway world: How globalization is reshaping our lives. London: Profile Books 
  46. Lee, Y. D. (1998). Study of factors analysis on the purchasing behavior of sportswear consumers. The Korean Journal of Physical Education, 37(4), 594-604 
  47. Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411-423 
  48. Pitta, D. A., & Katsanis, L. P. (1995). Understanding brand equity for successful brand extension. Journal of Consumer Marketing, 12(4), 51-64 
  49. Boedeker, M. (1995). New-type and traditional shoppers: A comparison of two major consumer groups. International Journal of Retail & Distribution Management, 23(3), 17-26 
  50. Byne, B. M. (2001). Structural equation modeling with amos - basic concepts, applications and programming. Mahwah: Lawrence Erlbaum Association 
  51. Kang, S. J. (2001). Effect of the influential factors on brand equity. Journal of Global Academy of Marketing Science, 8, 1-35 

이 논문을 인용한 문헌 (0)

  1. 이 논문을 인용한 문헌 없음


원문 PDF 다운로드

  • ScienceON :

원문 URL 링크

원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다. (원문복사서비스 안내 바로 가기)

상세조회 0건 원문조회 0건

DOI 인용 스타일