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NTIS 바로가기International journal of human ecology, v.10 no.2, 2009년, pp.39 - 54
Ko, Eun-Ju (Department of Clothing and Textiles, Yonsei University) , Zhang, Hao (Department of Clothing and Textiles, Yonsei University)
This research investigates the differences in sportswear purchasing behavior between global consumers in Korea and China. Korean and Chinese consumers showed significant differences in purchasing behavior. Brand personality, perceived price, and brand loyalty showed a significant, positive relations...
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