[논문]21세기 블루오션, 한의학의료관광활성화를 위한 탐색적 연구

김형순; 주종천

Abstract ▼ AI-Helper

1. Objective : This study aims to evaluate the medical tourism structures in countries with prosperous medical tourism industry such as Thailand, Malaysia, Singapore and India in order ro propose optimal strategies that can promote the medical tourism in Korea. 2. Methods : All pertinent literature ...

1. Objective : This study aims to evaluate the medical tourism structures in countries with prosperous medical tourism industry such as Thailand, Malaysia, Singapore and India in order ro propose optimal strategies that can promote the medical tourism in Korea. 2. Methods : All pertinent literature concerning medical tourism directly and indirectly were assessed, and reviews of medical tourism strategies found in various countries were evaluated. 3. Results : Evaluation of related literature reveals that medical tourism is a recent burgeoning industry that has grown In market size considerably in the last five to ten years. Also, it shows that oriental medicine is a highly likely candidate amidst the various medical fields for attraction foreign patients. 4. Conclusion : The Korean government should support and install appropriate legal and administrative bodies in order to attract medical tourists; Korea-specific medical tourism programs (ie. traditional Korean medicine package tours) should be developed in order to attract medical tourists from the western world and the middle-east. In addition, low-price policy of medical tourism is not a proper strategies for the competition against advanced medical tourism destinations such as Thailand, Malaysia, Singapore and India. Differentiated medical tourism package such as oriental medical tourism program rather than provision of low-price policy seems to be more effective strategy for the medical tourism in Korea. Future studies on strategies for promoting medical tourism should focus on how foreigners recognize traditional Korean medicine, what diagnostic approach might be appealing to them and how the legal system concerning the medical procedures may be altered and modified.

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문제 정의

This study suggests follows for stimulating medical tourism in the future by reviewing the cases of successfbl medical tourism destinations for the purpose to aaivate Korean oriental medical tourism, grasping success reason and surveying the current state of Korean medical tourism.
In addition, despite oriental medicine could occupy important position in Korean medical tourism industry and the importance of oriental medical tourism, little research has been undertaken on oriental medical tourism. Thus this paper also aims to highlight the importance of oriental medical tourism as an attractive industry in Korea.

가설 설정

4. It is essential to solve language problem and reconsider developmental direction urgently.

성능/효과

2. Korea needs to preoccupy the advantage of medical tourism by developing unique oriental medical system, "Sasang constitution" in order to attract medical tourists from the western world and the madle-east.
3. Low-price policy of medical tourism is not a proper strategies for the competition against advanced medical tourism destinations such as Thailand, Malaysia, Singapore and India. Differentiated medical tourism program such as traditional Korean medicine package tours rather than provision of low-price policy seems to be more effective strategy for the medical tourism in Korea.

후속연구

Therefore this study attempts to evaluate the medical tourism structures in countries with prosperous medical tourism industry such as Thailand, Malaysia, Singapore and India in order to propose optimal strategies that can promote the medical tourism in Korea.

참고문헌 (15)

Connell, J. Medical Tourism: Sea, sun, sand and surgery, Tourism Management. 2006;27(6): 1193-1100.
Korea Tourism Organization. Medical tourism state of Singapore. 2006:17-34.
Hall CM. Adventure, Sport, and Health Tourism, In Weiler B & Hall CM (ed). Special-Interest Tourism, London, Bellhaven Press. 1992:89-95.
Laws E. Health Tourism: A business opportunity approach, Ins. Clift & S. J. Page (eds), Health and the International tourists, London, Routledge. 1996:117 -129.
Gupta A Medical Tourism and Riblic Health. People's Democracy. 2004;27(19):24-36.
Connell J. Medical Tourism: Sea, sun, sand and ... surgery, Tourism Management, 2006;27(6):1193-1100.
Jo GH. A Study on the method to activate medical tourism of Korea. Journal of Hotel Administration. 2006; 15(4). 189-203.(Korean)
Jang GW. Opportunities in Asian Medial Tourism 2007-2010, Korea Medical Tourism Conference. 2008:15-39.(Korean)
Jo YT. Medical tourism state of Singapore and Thailand, KITA Trade Research Center. 2006:65-98.(Korean)
Korea Medical Tourism Institute. Medical tourism state and prospect of Singapore and Thailand. 2007:2-37.(Korean)
Park MG. Overseas medical tourism industry case : India, Singapore and Thailand. 2007; 58:55-63. (Korean)
Yu JY. Method to promote combination and fusion of tourism industry-Focused on medical tourism. Korea Culture & Tourism Institute. 2006:26-45 .(Korean)
Lee YT. Seminar material for state and activation method of medical tourism. KITA. 2006:11-19.(Korean)
Yun HH The method to nurture international marketing of medical tourism in Seoul. Seoul Development Institute. 2007:32-42.(Korean)
Jun SH. Attraction of foreign patient and reality of Oriental medicine health tour. Hanui Newspaper. 2009:3-4.(Korean)

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21세기 블루오션, 한의학의료관광활성화를 위한 탐색적 연구
A Study on the Strategies for Stimulating Medical Tourism in Oriental Medicine Blue Ocean of the 21st Century 원문보기

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21세기 블루오션, 한의학의료관광활성화를 위한 탐색적 연구 A Study on the Strategies for Stimulating Medical Tourism in Oriental Medicine Blue Ocean of the 21st Century 원문보기

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21세기 블루오션, 한의학의료관광활성화를 위한 탐색적 연구
A Study on the Strategies for Stimulating Medical Tourism in Oriental Medicine Blue Ocean of the 21st Century 원문보기

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