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NTIS 바로가기간호행정학회지 = Journal of Korean academy of nursing administration, v.18 no.1, 2012년, pp.56 - 66
도은수 (경북과학대학교) , 김미예 (경북대학교 간호대학)
Purpose: This study was conducted to compare internal marketing, job satisfaction and customer orientation between nurses in small-medium hospitals and nurses in general hospitals. Method: The participants were 470 nurses were working in 8 small-medium hospitals and 5 general hospitals. Data were co...
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핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
직무만족이란? | 직무만족은 개인이 자신의 업무경험을 즐겁고 긍정적인 것으로 인식하는 직무에 대한 태도의 하나로 (Shin, 1987), 본 연구에서는 Paula(1978)가 개발한 직무만족 측정도구를 Han과 Mun(1996)이 번역, 보완한 도구를 이용하였으며, 내용은 보수 2문항, 전문성 3문항, 의사-간호사 관계 2문항, 행정 4문항, 업무요구 4문항, 상호작용 3문항으로 총 18문항으로 구성되어 있다. 각 문항은 Likert 5점 척도로 ‘전혀 그렇지 않다’ 1점에서 ‘매우 그렇다’ 5점으로 점수가 높을수록 직무만족이 높음을 의미한다. | |
간호사의 내부마케팅, 직무만족, 고객지향성의 관계를 파악하기 위해 실시한 본 연구의 구체적인 목적은? | 1) 중소병원과 종합병원 간호사의 일반적인 특성을 파악한다. 2) 중소병원과 종합병원 간호사가 인지한 내부마케팅, 직무만족 및 고객지향성 정도를 비교한다. 3) 중소병원과 종합병원 간호사의 일반적 특성에 따른 내부마케팅, 직무만족 및 고객지향성을 파악한다. | |
내부마케팅이란? | 내부마케팅은 노동집약적인 속성이 강한 서비스에서 핵심이 되는 이념과 활동으로서 종업원이 직무에 만족할 수 있도록 직무환경을 조성해 주고, 마케팅 기법을 활용하여 직원이 고객지향적인 인식과 태도를 갖도록 동기부여하고 개발해 주는 모든 활동을 의미한다(Kang, 2002). 본 연구에서는 Chang과 Chang(2007)이 개발한 내부마케팅 측정도구를 이용하였으며, 내용은 직원 중심 측정 5문항, 외부 활동 3문항, 의사소통 4문항으로 총 12문항으로 구성되어 있다. |
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