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NTIS 바로가기패션비즈니스 = Fashion business, v.18 no.6, 2014년, pp.157 - 173
Zhao, Liang (E.Land Fashion (Shanghai) Co. LTD.) , Lee, MiYoung (Dept. of Fashion Design & Textiles, Inha University)
The purpose of this research is to investigate the effects of fashion companies' micro-blogging marketing activities on Chinese consumer attitudes and purchasing intentions. In this research, the technology acceptance model (TAM) was used as the research framework, and innovativeness, self-efficacy,...
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