$\require{mediawiki-texvc}$
  • 검색어에 아래의 연산자를 사용하시면 더 정확한 검색결과를 얻을 수 있습니다.
  • 검색연산자
검색연산자 기능 검색시 예
() 우선순위가 가장 높은 연산자 예1) (나노 (기계 | machine))
공백 두 개의 검색어(식)을 모두 포함하고 있는 문서 검색 예1) (나노 기계)
예2) 나노 장영실
| 두 개의 검색어(식) 중 하나 이상 포함하고 있는 문서 검색 예1) (줄기세포 | 면역)
예2) 줄기세포 | 장영실
! NOT 이후에 있는 검색어가 포함된 문서는 제외 예1) (황금 !백금)
예2) !image
* 검색어의 *란에 0개 이상의 임의의 문자가 포함된 문서 검색 예) semi*
"" 따옴표 내의 구문과 완전히 일치하는 문서만 검색 예) "Transform and Quantization"
쳇봇 이모티콘
안녕하세요!
ScienceON 챗봇입니다.
궁금한 것은 저에게 물어봐주세요.

논문 상세정보

온라인 커뮤니티 특성이 커뮤니티 신뢰 및 정보수용 행동에 미치는 영향 - 20~30대 미혼 여성의 온라인 웨딩 커뮤니티를 중심으로

Impact of Online Communities' Characteristic on Community Trust and Information Acceptance - Focus on Online Wedding Communities for Unmarried Females in their 20s and 30s -

Abstract

This study focuses on analyzing a subset of consumer activities (especially social medium) in their wedding preparation. The focus of this study is on wedding online communities and understanding the impact of communities on selective behavior for information-acceptance. Data was compiled based on female consumers in their 20s and 30s who actively participate in online community forums. It included female consumers preparing for their weddings and individuals interested in weddings. A total of 211 questionnaires were collected from January $10^{th}$ to $23^{rd}$ in 2012. The online communities were identified from Naver, Yahoo, and online search portals; subsequently, they were rank-sorted based on number of members, visitors, and forum posts. We identified four different characteristic based on the findings from the analysis of on-line wedding communities. The characteristic of these communities were divided into sharing experience, functionality of the webpage, informativeness, and interactivity; consequently, use of these online communities is based on trust and significant personal relationships between the members online. Out of the four different community characteristics, sharing experience was found to have a greater impact for the selective behavior of wedding dresses and information- acceptance than the functionality of the webpage, interactivity, and informativeness. We conclude that trust in information provided by members with marriage process experience is the foremost important factor in the behavior of individual consumers wit iexplore.exe -extoff hout marriage process experience. Therefore, the impact of these online communities catering to would-be brides is based on the trust of posters and how well it is articulated.

이미지/표/수식 (6)

참고문헌 (43)

  1. 'Applicants of online communities fall off because of SNS?' (2012, April 18). iNews. Retrieved April 27, 2012, from http://news. inews24.com 
  2. Armstrong, A. G., & Hagel III, J. (1996). The real value of on-line communities. Harvard Business Review, 74(3), 134-141. 
  3. Armstrong, A. G., & Hagel III, J. (1997). Net Gain: Expanding Markets through Virtual Communities. Boston: Harvard Business Press Books. 
  4. Bagozzi, R. P., & Dholakia, U. M. (2002). International social action in virtual communities. Journal of Interactive Marketing, 16(2), 2-20. 
  5. Cho, I. C., & Eom, W. Y. (2012). A study on the effects of confidence and community loyalty on the purchase in relation to online travel community characteristics. Journal of Korea Academic Society of Tourism Management, 27(3), 397-412. 
  6. Choi, A. Y. (2008). A netnography of consumer's participation in online brand community. Unpublished master's thesis, Seoul National University, Seoul. 
  7. Choi, E. M. (2004). A research on the feature of online brand community on the loyalty of online brand community and brand personality and brand attitude. Unpublished master's thesis, Seoul National University, Seoul. 
  8. Choi, N. H., & Park, S. J. (2001). Effects of motivation to search and self-efficacy related to the WOM information search on instrumentality of the WOM. Journal of Korean Society of Consumer studies, 12(2), 55-78. 
  9. Chu, W. J. (1999). Marketing mix of electronic commerce. Seoul: Electronic Commerce Resource Center. 
  10. Elliott, K. M. (2002). Understanding consumer-to-consumer influence on the web. Unpublished doctoral dissertation, Duke University, Durham. 
  11. Farrior, J., Judy, P., Heckscer, S., Kelly, A., Lawrence, S., & Morrison, B. (1999). Online communication. Evanston: White Paper, Kellogg Graduate School of Management. 
  12. Hwang, C. S., & Lim, S. J. (2007). The impact of the attributes of fashion brand online communities on high school students' commitment to the community. Journal of the Korean Home Economics Association, 45(10), 21-31. 
  13. 'If you worry about wedding preparation, exercise wedding tips'. (2011, August 21). Osen. Retrieved January 12, 2012, from http://www.osen.co.kr 
  14. Im, H. K. (1996). The emergence of virtual community in the computer-mediated communication and its characteristics: A case of on-line interest groups. Unpublished master's thesis, Seoul National University, Seoul. 
  15. Jung, C. M. (2002). A research on the effect of loyalty toward online brand communities on the brand attitude. Unpublished master's thesis, Seoul National University, Seoul. 
  16. Kang, M. S. (2002). A study on the effect of online community characteristics on commitment ad performance- Focus on the economical performance of community. Unpublished doctoral dissertation, Seoul National University, Seoul. 
  17. Kim, C. S., & Yang, H. S. (2012). Selective behavior of wedding dress according to women's lifestyle. Journal of the Korean Design Forum, 35, 373-382. 
  18. Kim, D. H. (2011). The effect of the characteristics of online game community on online game loyalty: A study on the correlation around community commitment. Unpublished master's thesis, Kyunghee University, Seoul. 
  19. Kim, J. I. (2005). Internet marketing. Seoul: Parkyoungsa. 
  20. Ko, E. J., & Kwon, J. H. (2006). Impact of characteristics of fashion online community on the community commitment and brand loyalty. Journal of the Korean Society of Clothing and Textiles, 30(4), 644-653. 
  21. Lee, E. Y., & Jung, I. H. (2002). Research methodology in clothing & textiles. Seoul: Gyomoonsa. 
  22. Lee, E. Y. (2004). A two factor model of online word of mouth adoption and diffusion- The effects of information characteristics and community factors. Unpublished doctoral dissertation, Seoul National University, Seoul. 
  23. Lee, E. Y., & Lee, T. M. (2005). The effects of information characteristics on word of mouth performance in online environment: Focused on the moderating effect of consumer knowledge. Journal of Advertising, 16(2), 145-171. 
  24. Lee, E. J., & Lee, E. S. (2009). A study on the sensibility image comparison of wedding dress design between two regions. Journal for the Korean Society for Clothing Industry, 11(1), 14-23. 
  25. Lee, J. H. (2007). A study on trust and characteristics of information technology on-line communities for knowledge sharing. Unpublished master's thesis, Hankuk University of Foreign Studies, Seoul. 
  26. Moon, B. J., & Sohn, Y. S. (2000). Influencing factors of consumer information search and buying behavior through the internet: Conceptual framework and research propositions. Journal of Korean Society of Consumer Studies, 11(4), 131-147. 
  27. Moon, Y. J., & Lee, J. H. (2006). A study on the effect of trust of online community on community loyalty. Journal of Korean Electronic Commerce Research Association, 3, 3-22. 
  28. Muniz, Albert M. Jr., & Thomas C. O'guinn. (2001). Brand community. Journal of Consumer Research, 27, 412-432. 
  29. O, J. H., & Lee, I. S. (2012). Study about utilizing the wedding dress virtual fitting application content. Journal of the Korean Society of Costume, 62(6), 139-153. 
  30. Okleshen, C., & Grossbart, S. (1998), Usenet groups, virtual communities, and consumer behavior. In J. W. Alba and J. W. Hutchinson(Eds.). Advances in Consumer Research, 25, 276-282. 
  31. Park, H. Y., & Lee, H. J. (2006). A study on the classification of a bodice size of rent wedding dress. The Journal of the Korean Society of Costume, 56(5), 13-28. 
  32. Park, J. H. (2005a). Study of preference about wedding dress design according to body shape for adult women. Unpublished master's thesis, Hanyang University, Seoul. 
  33. Park, J. H., & Suh, M. A. (2006). Study of preference about wedding dress design according to body shape for adult women. The Research Journal of the Costume and Culture, 14(4), 625-634. 
  34. Park, S. H. (2009b). Acceptance process of word-of -mouth on internet consumer community. Unpublished doctoral dissertation, Yeonsei University, Seoul. 
  35. 'Rise of digital power group, Online interest groups'. (2007, January 30). HanKyung. Retrieved January 12, 2012, from http://magazine.hankyung.com 
  36. Rothaermel, F. T., & Sugiyama, S. (2001). Virtual internet communities and commercial success: Individual and communitylevel theory grounded in the atypical of timezone.com. Journal of Management, 27, 297-312. 
  37. Smith, A. G. (1997). Testing the surf: Criteria for evaluating internet information resources. The Public-Access Computer System Review, 8(3), 5-23. 
  38. Song, C. S., & Shin, J. C. (1999). Building interactivity on the internet. Korea Marketing Review, 14(3), 69-95. 
  39. Sung, Y. S., & Lim, S. H. (2002). Why work in brand communities. Journal of Advertising, 13(5), 159-175. 
  40. Wang, Y., & Fesenmaier, D. R. (2003). Assessing motivation of contribution in online communities: An empirical investigation of an online travel community. Electronic Markets, 13(1), 33-45. 
  41. 'Wef is trying to share contents with wedding related companies and to develop wedding app'. (2010, November 14). Osen. Retrieved January, 12, 2012, from http://www.osen.co.kr 
  42. Wen, X. L. (2005). A research on the feature of online community on the reliability of community & willingness to purchase. Unpublished master's thesis, Seoul National University, Seoul. 
  43. Yoon, H. S. (2002). Wedding dress design and deco. Seoul: Life & Culture. 

이 논문을 인용한 문헌 (1)

  1. Chen, Xinyan ; Kim, Minsung ; Kang, Daeseok ; Suh, Woojong 2015. "A Study on the Impact of the SNS-Based Virtual Brand Community Identity on Brand Loyalty" Journal of information technology applications & management = 한국데이타베이스학회지, 22(4): 181~203 

원문보기

원문 PDF 다운로드

  • ScienceON :
  • KCI :

원문 URL 링크

원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다. 원문복사서비스 안내 바로 가기

상세조회 0건 원문조회 0건

DOI 인용 스타일