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한국IT서비스학회지 = Journal of Information Technology Services, v.13 no.3, 2014년, pp.257 - 274
김신태 (The Wharton School, University of Pennsylvania) , 김종우 (School of Business, Hanyang University)
AI-Helper
Social Network Services (SNSs) have grown to be new and promising tools of marketing. By referring to researches done on e-mail viral marketing, this paper operationizes SNS viral marketing effectiveness to accurately reflect marketing success in SNS environment, and tries to identify its affecting ...
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