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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.39 no.4, 2015년, pp.625 - 639
이하경 (서울대학교 의류학과) , 김동섭 (서울대학교 의류학과) , 권기용 (서울대학교 의류학과) , 추호정 (서울대학교 의류학과)
The number of Chinese tourists visiting Korea has rapidly increased over the last decade. It is important to understand Chinese consumption patterns and shopping behavior because they have become major customers in the Korean fashion market. This study focuses on how Chinese tourists feel while shop...
핵심어 | 질문 | 논문에서 추출한 답변 |
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선행연구에서 비계획 구매를 충동구매와 같은 맥락으로 보기도 한 이유는 무엇인가? | (1989)은 비계획 구매를 소비자가 점포에 들어가기 전에는 구매를 예상하지 않았던 제품을 구매하는 것이라고 정의하였으며 Assael(1984)은 쇼핑 상황 시접하게 되는 여러 외부 자극에 의해 점포 내에서 의사결정을 내리는 구매 행위라고 정의하였다. 비계획 구매가 점포 내 자극에 의해 즉각적인 의사결정이 이루어지는 구매 행동이며 문제 인식, 정보 탐색 및 대안 평가의 과정이 생략되거나 간단히 이루어지기 때문에 충동구매와 그 맥락을 같이 본 선행연구도 있다(Ko, 2008; Piron, 1993; Stern, 1962). Stern(1962) 역시 비계획 구매를 충동구매로 보고 순수 충동 구매, 회상적 충동 구매, 제안적 충동구매, 계획적 충동 구매의 네 유형으로 분류하였다. | |
Park et al.(1989)은 비계획 구매를 무엇이라 정의하였는가? | Park et al.(1989)은 비계획 구매를 소비자가 점포에 들어가기 전에는 구매를 예상하지 않았던 제품을 구매하는 것이라고 정의하였으며 Assael(1984)은 쇼핑 상황 시접하게 되는 여러 외부 자극에 의해 점포 내에서 의사결정을 내리는 구매 행위라고 정의하였다. 비계획 구매가 점포 내 자극에 의해 즉각적인 의사결정이 이루어지는 구매 행동이며 문제 인식, 정보 탐색 및 대안 평가의 과정이 생략되거나 간단히 이루어지기 때문에 충동구매와 그 맥락을 같이 본 선행연구도 있다(Ko, 2008; Piron, 1993; Stern, 1962). | |
본 연구에서 비계획적 구매를 특정 유형의 충동 구매로 규정하고 그 범위를 좁히기보다, 사전 계획 없이 즉흥적으로 구매하게 되는 모든 구매 행동을 아우르고자 한 이유는 무엇인가? | 선행연구를 참고하여, 본 연구에서는 비계획 구매를 충동 구매로 정의하고 연구를 진행하고자 한다. Stern(1962)은 충동 구매 유형을 4가지로 나누었으나, 본 연구는 관광 쇼핑 맥락에서 진행되기 때문에 다양한 유형의 충동구매가 일어날 수 있다. 따라서 비계획적 구매를 특정 유형의 충동 구매로 규정하고 그 범위를 좁히기보다, 사전 계획 없이 즉흥적으로 구매하게 되는 모든 구매 행동을 아우르고자 한다. |
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