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NTIS 바로가기패션비즈니스 = Fashion business, v.19 no.5, 2015년, pp.77 - 92
성희원 (경상대학교 의류학과) , 김은영 (충북대학교 패션디자인정보학과)
The purpose of this study is to examine and compare effects of psychological factors on market mavenism and fashion leadership in order to determine the differences of two influential groups in the marketplace. The data were collected from 20's-50's consumers through an online survey institute and a...
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