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소비자 자기관, 의류 브랜드의 가격과 가격할인 판매촉진유형이 여성복의 구매의도에 미치는 영향
The Effect of Self-Construal, Prices of Apparel Brand, and Price Discount Sales Promotion Type on Consumer's Purchase Intention 원문보기

패션비즈니스 = Fashion business, v.20 no.5, 2016년, pp.16 - 29  

조규빈 (성균관대학교 의상학과) ,  황선진 (성균관대학교 의상학과)

Abstract AI-Helper 아이콘AI-Helper

The study aims to explore the impacts of types of consumer's self-construal, prices of brands, and types of discount-based sales promotion on consumers' purchase intention. For this study, a three-way mixed factor method was applied based on a formula, types of consumer's self-construal x prices of ...

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참고문헌 (36)

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