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經營 科學 = Korean management science review, v.33 no.2, 2016년, pp.89 - 115
전현규 (성균관대학교 경영대학) , 이건창 (성균관대학교 경영대학, 성균관대학교 삼성융합의과학원(SAIHST))
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Recent trends in online commerce shows that multi-channels including offline and online become prevailing as a standard type of channel. However, literature survey revealed that there exist few studies about how an individual negative emotion such as neuroticism affects trust transfer between channe...
| 핵심어 | 질문 | 논문에서 추출한 답변 |
|---|---|---|
| 뉴로티시즘은 무엇을 가리키는가? | 뉴로티시즘 은 개인의 부정감정과 관련이 있거나 부정감정으로 정의되는 대표적인 정서로[34, 69], 최근 심리학이나 인지과학 및 신경과학 등의 여러 분야의 선행연구에서 깊이 있게 연구되고 있다. 뉴로티시즘(neuroticism)은 개인들이 불안해하고(anxious), 우울해하고 (depressed), 분노하며(angry), 당황스럽고(embarrassed), 감정적이며(emotional), 걱정스럽고(worried) 및 불안해하는(insecure) 정도를 가리킨다[9]. 뉴로티시즘 성향이 강한 사람들은 특히 정신질환에 취약하며 위험한 작업 수행을 잘하지 못하지만, 일반적으로 보통 사람들보다 더 창의적인 것으로 밝혀졌다[71]. | |
| 감정이 여러 분야에 걸쳐 연구의 주제가 되고 있는 이유는 무엇인가? | 감정(emotion)은 다양한 개념적 패러다임을 사용하므로, 여러 분야에 걸쳐 연구의 주제가 되고 있다 [16, 95]. 감정에 관한 그동안의 연구는 주로 소비자의 감정적 반응과 만족에 대한 감정의 매개역할을 중심으로 연구되어왔다[76]. | |
| 오프라인 쇼핑몰의 고객들이 온라인 쇼핑몰에서의 지속구매의도나 영향 요인을 이해하는 것이 중요한 이유는 무엇인가? | 최근 전통적 판매자로써 대형 오프라인 쇼핑몰이 온라인 쇼핑몰을 동시에 운영하는 멀티채널 판매상 황에서, 기존 오프라인 쇼핑몰에서와 마찬가지로 온라인 쇼핑몰에서도 자사 고객들의 유지가 기업 존속에 매우 중요한 관건으로 고려된다. 그러나 온라인 쇼핑몰은 고객들이 오프라인 쇼핑몰의 기업과 제품 및 직원들에 대한 신뢰를 온라인 쇼핑몰에서도 그대로 신뢰할 것인가가 매우 중요한 변수로 작용할 수 있으며, 더불어 온라인 쇼핑몰의 특성상 다른 쇼핑몰로 이동이 용이하며, 또한 해당 쇼핑몰의 브랜드, 제품 및 반품 용이성 등을 판단하기 어려운 불확실성 등이 존재할 수 있다. 따라서 오프라인 쇼핑몰의 고객들이 자사의 온라인 쇼핑몰에서도 지속적으로 구매를 유지하고자하는 지속구매의도나 그 영향 요인을 이해하는 것은 매우 중요하다고 할 수 있다. |
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